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4. Identify your target audience
Who is more likely to buy your products or services? Responding to this question is yet another important step in setting up your advertising campaign. Should you want to be successful at designing an appealing advertisement, you need to know to whom you are addressing it.
For example, if you are selling clothing for babies, it’s quite obvious that your target audience is parents and maybe grandparents. You don’t have to do anything with teenagers, kids or single people. The design and copy text will, therefore, be appealing to the selected demographic groups. If you also consider influencer advertising it will definitely help you choose your influencer.
Of course, based on your industry and your niche, there may be other important questions to answer here such as:
To what demographics group am I addressing my messages?
What is my clients’ social status?
Are they young and unemployed?
Are they professionals from a specific niche?
Are they old or not?
What’s the level of their education?
Where do they live?
What is their relationship with the competition?
The list of questions could go on forever.
What’s important here is to identify which one of them – or maybe more – suits your goals and answer them with honesty and objectivity.
Once you do this, you can move further to the next step.
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