International Marketing 118. 330 Slides

Export Operations: Preparing for Export Markets

• Set Objectives
• Determine Commitment
• Devise Preliminary Export Budget
• Determine Organizational Fit for Exporting
• Develop Export Information
• Assess Potential Markets
• Devise Marketing Plan
• Fully Assess and Reassess Company Readiness

Export Operations: Export Market Strategy

• Market Research and Analysis
• Product Design
• Pricing
• Distribution
• Promotion
• Packing, Marking, & Labeling
• Transportation

Export Operations: Export Payment Methods

• Cash with Order
• Cash on Delivery (COD)
• Open Account
• Electronic Transfer
• Bills of Exchange
• Letter of Credit (revocable, irrevocable, confirmed)
• Barter (compensation deals, swaps, offsets, counterpurchase
• Advanced Purchase Arrangement

Export Operations

• Transportation Documentation
• Bill of Lading
• A8A Customs Cargo Control Document
• Licenses
• General License
• Validated License
• Commodity Control List
• Import Restrictions
• Tariffs Import License Quotas Exchange Permits

Export Operations: Logistics

• Choice of Transport Mode
• Domestic
• Truck Rail Water Air Freight Pipeline
• Foreign
• Truck Rail Water Air Freight
• Choice of Carrier
• Cost Dependability Timeliness Risk Service
• Other Logistics Functions
• Inventory Order Processing Customer Service
• Packaging Storage Materials Handling

Export Operations

• Export Documentation
• Commercial Invoice
• Consular Invoice
• Certificate of Origin
• Certificate of Value
• Packing List
• Health Certificate
• Insurance Certificate
• Export Permit
• Export Declaration