International Product Analysis
səhifə 11/15 tarix 02.03.2023 ölçüsü 207,09 Kb. #86283
Presentation Self Study -4
International Product Analysis
Support Service
Components
Packaging
Component
International Product Analysis Degree of Standardization What is the aspect of the product to be made adaptable? What aspect of the product can be standardized? Which aspects of the product are critical for competitive advantage? Begs the question of identification ranking of attributes consumer preferences. Preference dimensions status taste achievement aspiration material value International Product Analysis Innovation, Adaptation, and Diffusion Degree of Newness Newness and Product Life Cycle Degree of Perceived Newness
Congruent
Innovation
Continuous
Innovation
Dynamically
Continuous
Innovation
Discontinuous
Innovation
International Product Analysis Perceived Attributes of the Product Relative Advantage Compatability Relative to core and Complexity non-core attributes Trialability Observability
Marketing Industrial Products Who are Industrial Customers? Commercial Enterprises Original Equipment Manufacturers User Customers Industrial Distributors Government Organizations Institutional Customers Schools Hospitals Churches Why Enter International Markets? Domestic Market Saturation Life Cycle Stages Inherent Perceived Quality Differences Protect Existing Market Share Why Not to Enter International Markets Home Country Sufficient Lack of Sound Marketing Information re Foreign Opportunities High Costs Organizational Inertia Information on International Markets Dunn & Bradstreet’s Principal International Businesses Predicast’s F & S Index Europe’s 1500 Largest Companies Major Firms in Europe and Far East Industrial Market Considerations Product Strategy Specifications R&D Support Services New Competition Licensing FDI Mgmt Contract Turn-Key Counter-trade Channel Strategy Resident Buyers Mfg’s Reps Distributors Trading Companies Promotion Strategy Use of Trade Fairs and Exhibits Expert Testimonials and Reputation Pricing Strategy Price/Quality Relationship Most Important Bid System Role of Physical Distribution and Demand Management Important Prices Often Difficult to Determine at Time of Sale International Distribution Components of Distribution Physical Handling Transportation Transfer of Ownership Buying and Selling Negotiations Customer Satisfaction--GOAL!! Alternative Distribution Channels Direct and Indirect Exporting Merchants and Agents Dostları ilə paylaş:
