International Marketing 118. 330 Slides

Developing Markets and Market Behaviour

• Marketing and Economic Development
• Challenges “Doing Business as Usual”
• Marketer Influences Direction and Magnitude of dev.
• Role of Marketer in Static vs. Dynamic Society
• Dealing with Expectations???
• W.W. Rostow’s Stages of Development Thesis
• Traditional Society
• Preconditions for Takeoff
• Takeoff
• Drive to Maturity
• High Mass Consumption
• ??????

Developing Markets and Market Behaviour

• Actual Experiences in Development
• Export Driven vs. Import Substitution Bases for Dev.
• Differences between Growth and Development
• Issue of Income Distribution and Marketing
• Need for Awareness of National Development Object.
• Areas where Marketers can Aid in Development
• Transfer of Entrepreneurial Spirit
• Transfer of hard and soft Technology
• Development of Infrastructure--distribution
• Orient society to Demand as well as Supply Planning
• Promote Trade as a stimulus for growth in employment

Developing Markets and Market Behaviour

• Marketing Functions in Developing vs. Developed Econ.
• Nature of Goods & Service Storage Activities
• Means of Exchange Production sophistication
• Local vs. Out-sourcing Transport Infrastructure
• Communication Infrastructure Sales & Promotion Methods
• Pricing bases--Role of Bargaining Product Assortment
• Market Organization Customer Service Issues
• Role of Planning & Analysis Role of Credit
• Status Issues Importance of Geography
• Impact of Business Cycles Entrepreneur Orientation
• Role of the Family and Other Institutions

Multinational Market Groups

• Factors Regarding Economic/Political Integration
• Economic Political Legal
• Cultural Social
• Patterns of Integration
• Regional Cooperative Group
• Free Trade Area
• Customs Union
• Common Market
• Economic Union
• Political Union