International Marketing 118. 330 Slides

Culture

• Culture and Change
• Cultural Borrowing
• Resistance to Change
• Change Congruency
• Strategies for Change
• planned
• unplanned
• Consequences of Cultural Intervention
• Examples
• Quebec Atlanta, GA
• Vietnam Faculty of Management

Political Environment

• Types of Governments
• Formation and implementation of legislation
• Degree of Political Participation
• Orientation to Free Market
• Nationalism
• Concept of the nation-state
• Economic Manifestations of Nationalism
• Conflict with Multinationalism
• Fear of Foreign Ownership and/or Control

Political Environment

• Response to Nationalistic Fears
• Confiscation
• Expropriation
• Domestication
• Nationalization
• Direct Economic Sanctions
• exchange controls
• local content rules
• import restrictions
• tax controls
• gov’t intervention into factor resource markets

Political Environment

• Direct Political Sanctions
• Censure for Actions in Domestic Country
• Complaint Lodged with Multilateral Body
• Violence
• Issue of Foreign Direct Investment
• Need to Conduct Thorough Risk Analysis
• Factors of Importance to Identify
• Need to Consider the Method of Entry
• Patterns in Canada
• Canadians Investing into Other Economies

International Legal Environment

• No Single International Law or Agency
• As Many Legal Systems as there are Nations
• Issues of Interest to Marketers
• Competition Rules Product Quality Rules
• Packaging Rules Warranty Law Advertising
• Price Maintenance Price Regulations
• Channel Agreements Patents, Trademark, & Copyright Law
• Transport/Distribution Environmental
• Bases for Legal System
• Common vs Code Law
• Other Systems