Major Source of Error is a result of faulty information
Tools and techniques remain the same regardless of domestic vs. international basis of research -- differences lie in application and the environmental differences.
Major questions to ask:
Can the Information be Collected?
What are the Cost and Time requirements?
How Reliable is the information?
For what Purposes is the Information Being Collected?
International Issues
Identification and Definition
of the Problem
Selection of an Appropriate
Research Design
Selection of the Sample(s)
Collection of Relevant Data
and Information
Analysis and Interpretation
of
Data and Information
Dissemination of Research Results
Spatial and Cultural
Multiple Perspectives
Lack of Market Knowledge
Meaning of Concepts
Response to Measurement
Sample Equivalence
Secondary Data
Accuracy
Comparability
Reliability
Source of Data
Primary Data
Respondent biases
Researcher biases
Organizational
Complexity
