www. kokanduni.uz DIGITAL ENTERPRISE MANAGEMENT IN CYBERSPACE Kurbonov Said Akbarovich Independent researcher of the Higher School of Business and Entrepreneurship Abstract: The article describes the results of a study of cybernetic enterprise
management based on the model and technology of digital twin and the concept of IEM
(intelligent enterprise managing) system. The digital twin model is a meta-model of a real
enterprise and a digital enterprise, that exchange information and informationally interact
with each other. Cybernetic management is a stage in the development of digital management.
The article formalizes the basic principles of cybernetic management. It is shown, that the
“mirroring” technology, borrowed from their theory of database replication, is based on the
double enterprise model. This mirroring allows to reflect all real processes in cyberspace. In
cyberspace, based on a system of standardized management and standardization rules,
optimal production processes are modeled and transferred to a real enterprise. The article
describes a virtual conveyor model, that is built as an analogue of value chains. It is shown,
that the set of virtual conveyors forms a kind of artificial neural network.
Keywords: management, digital management, social cybernetics, mutual display
technology, cyberspace, digital economy, intellectual management.
Introduction: The widespread use of the technology of Internet of things and the cyber-
physical system led to the formation of a direction in management, called social cybernetics.
Digital technologies led to the emergence of digital management and digital business
transformation. Digital control has a wide application in the technologies of the Internet of
things and cyber-physical systems. The ideas of cyberphysical systems led to cybernetic
management. Using the ideas of replication from database theory, the theory of enterprise
virtualization and the possibilities of the Internet of things led to the formation of Mutual
mapping technology (“technology of mutual display”) which creates a digital twin of a real
enterprise in cyberspace. The digital twin in cyb
erspace is an analogue of the “mirror” from
the theory of database replication. However, unlike the passive mirror in the field of
databases or in the data space, the digital twin of the enterprise is an active model in
cyberspace and activates all the actions, that take place in the real space of the enterprise. At
the same time, two-
way “mirroring” is carried out. It consists in the fact, that information
from the real space of the enterprise is transferred to the twin cyberspace and vice versa,
information from cyberspace is transferred to the real space of the enterprise. The cybernetic
twin of the enterprise and its original are equal. The duality of mirroring is that not only the
reflection changes synchronously with the original, but the managed company copies the
changes in the digital twin online. This is reflecte
d by the term “mutual display”. A study of
Mutual mapping technology and its associated IEM system concept opens additional
possibilities for management and production. Issues of social cybernetics are currently
studied insufficiently. This article fills in this gap.