iconic media adj. from icon, a type of sign in semiotics that gains meaning by virtue of a resemblance between what is signified by the sign and that which is used to signify it. Photography, film, cartoons, and figurative painting all draw upon iconic signs. mmo
identification process media n. a psychological process in which an individual’s personality is constructed by becoming like or being like another. Identification occurs through a series of assimilations of aspects, attributes, or properties of another’s identity. SJ
ideology media n. a set of interconnected concepts, beliefs, values and ideas about the world that serve to affirm or underpin the pre-eminence of a particular social group: in brief, ‘meaning in the service of power’. The theory and analysis of ideology has been most developed within the Marxist tradition, building on or elaborating the basic premise that at any historical juncture the dominant ideology of society will articulate the interests of the ruling class. mmo
