spin media n. a form of public relations that attempts to influence how the news media represent events, actions or persons by using specialists (such as government press officers) to manage the flow of information and more particularly to interpret policy or behaviour in the best possible light through official or unofficial briefings. The term is nearly always pejorative. Exponents of spin transform public relations into a form of propaganda.**** spclst. spin-doctor. mmo
spin-doctor an individual or group that utilises techniques and tactics of creative representation of facts, disingenuity, misinformation, or deception in order to interpret news or events to persuade public opinion to move in favour of or against public figures or organizations, such as politicians or governments. => spin. mmo
