Lesson 8 Sales and Marketing

Lesson 9: Sales and Marketing References

• Anderson, G. (2012) Publix to Test Digital Coupons Sans Loyalty Card, available at www.retailwire.com/discussion/15978/publix-to-test-digital-coupons-sans-loyalty-card [retrieved 2/3/13]
• Croner. (1998)Croner’s Management of Public Houses, Croner CCH Group Ltd: Surrey.
• Dopson, L. R., Hayes, D. K. (2011) Food and Beverage Cost Control, 5th ed, New Jersey: John Wiley & Sons.
• Lesonsky, R. (2012) Bar and Restaurant going social, accessed at www.score.org/resources/bar-and-restaurant-going-social [retrieved 10/1/12]
• Macleod, S. (1993) Food & Drink Service in the Restaurant, Hodder and Stoughton, Edinburgh’s Telford College: UK.
• Murphy, J. (2009) ‘Strong merchandising can Drive Sales’, July Issue, Licensing World, Jemma Publications Ltd: Dublin.
• Murphy, J. (2009) ‘Promoting Bar Sales’, November Issue, Licensing World, Jemma Publications Ltd: Dublin.
• Murphy, J. (2010) ‘Improving Customer service through mystery shopping’, Licensing World, Jemma Publications Ltd: Dublin.
• Murphy, J. (2009) ‘Customer Relationship Management (CRM) in the Licensed Trade Industry’, Licensing World, March Issue, Jemma Publications Ltd: Dublin.
• Murphy, J. (2013) Principles and Practices of Bar and Beverage Management, Goodfellow Publishing Ltd, Oxford: England.
• Kaplan. A, Haenlein, M. (2010) Users of the World, unite ! The challenges and opportunities of social media, Business Horizons, Vol. 53, Issue 1.
• Kotler, P. and Armstrong, G. (2001) Principles of Marketing, 9th edn, Prentice Hall International Edition: USA.
• Sharp. B, Sharp A. (1997) Loyalty Programs and their impact on repeat purchase loyalty patterns, International Journal of Research in Marketing, 14 (5), 473-86.
• Web resources
• http://www.mcmullens.co.uk/businessplan.pdf McMullen Brewers (UK Company), Business and marketing plan for tenancy.
• http://m.wpi.edu/Pubs/E-project/Available/E-project-121909-212418/unrestricted/GoatsHead IQP.pdf Goats Head pub marketing plan.
• http://www.morningadvertiser.co.uk/Opinion/The-Guv-nor/A-marketing-plan-can-really-help-your-pub Case study Marketing Plan.