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to successfully running a company.
There is no universal agreement on how significant the language factor is; nor the degree of
language proficiency in contribution to the success of business and industry.
In large
modern enterprises, people have the unique experience of working with thousands of
organizations across different industries and sectors that are tackling this very problem.
Companies adjust to these demographic,
cultural, and economic trends and proactively
build workforces with the skills and capabilities needed to grow and thrive in this
multicultural and international economy. Although the combination of business functions
and processes impacted by improved communication may vary from company to company,
language skills consistently deliver tangible business value and results for organizations that
invest in language training.
Although English is dominant
for international transactions, many business people also
think and deal in scores of languages. Companies that operate solely in English will miss
opportunities to capitalize on the explosive growth in developing and untapped markets at
home and abroad. These companies also run the risk of misunderstandings with customers,
and with members of an increasingly global workforce. Moreover,
travellers on business
need to have different levels of language proficiency. On a basic level, they are able to use
the language at the airport and to check in at the hotel. Besides, they need a high language
proficiency to deal with workers at their offshore factories.
One of the biggest business advantages of a workforce that can effectively communicate in
more than one language is the ability to reach new markets—both at home and abroad. On
the domestic side, for example, the U.S. has become even more of a melting pot than in the
past, with minorities accounting for a greater proportion of the total population.
Accordingly, in domestic venues, the consumer contacts and service activities also ask for
workers with good skills of different languages, such as at restaurants or in duty-free stores.
The language proficiency needed to hold a conversation is quite different from that needed
for negotiating. Receptionists and telephonists are the first point of contact between firms.
The language proficiency they need is to gather basic factual information. Yet negotiating
well in another language is one
of the most difficult skills, especially nowadays when it is
often done at a distance by videoconference, teleconference or email. It is also one of the
most important things to do well, with usually a clear financial penalty for doing it badly. To
really master the negotiating skill, negotiators need a thorough understanding of the very
many phrases they might hear during a negotiation and an ability
to show fine shades in
meaning in their own contributions. Similar to negotiating, certain occupations like
shipping, also require unbroken and detailed communication between officials.