Mavzu: Diversifikatsiyalangan korxonaning strategiyasini aniqlash Reja: Kirish I bob. Diversifikatsiya Turi va Tuzilishi

Foydalanilgan adabiyotlar ro’yxati
Начало формы

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17.Gladden, J. M., & Funk, D. C. (2001). Understanding brand loyalty in professional sport: Examining the link between brand associations and brand loyalty. Journal of Sport Management, 15(2), 135-157

2 Ansoff, H. I. (1957). Strategies for diversification. Harvard Business Review, 35(5), 113-124.

3 Ries, A., & Trout, J. (1981). Positioning: The battle for your mind. McGraw-Hill..