Mavzu: Kichik biznes va xususiy tadbirkorlik faoliyatida marketing boshqarish xususiyatlari mundarija

Tadbirkorlik faoliyatida marketing faoliyatini boshqarishning o’ziga xos xususiyatlari.

1^ O’zbekiston Respublikasi Prezidentining Oliy Majlisga murojaatnomasi – 22.12.2022 yil

2^ O’zbekiston Prezidentining 2021yil 12 noyabrdagi “Germaniya Taraqqiyot Banki ishtirokida “Kichik va o‘rta biznesni moliyaviy qo‘llab-quvvatlash” loyihasini amalga oshirish chora-tadbirlari to‘g‘risida” gi PQ-9sonli Qarori https://lex.uz/docs/-5726373

3^ Котлер, Филип. Управление маркетингом / Филип Котлер; Сокр. пер. с англ. Б. А. Гольдберга и др. - Москва : Экономика, 1980. - 223 с. Друкер П. Д76 Классические работы по менеджменту / Питер Друкер ; Пер. с англ. — М. : Альпина Паблишер, 2019. — 218 с. — (Серия «Альпина.Бизнес»). ISBN 978-5-9614-2702-8. Беляев В.И. Б43 Маркетинг: основы теории и практики : учебник / В.И. Беляев. — М. : КНОРУС, 2005. — 672 с. ISBN 5-94761-040-Х.

4^ E.G.Nabiyev, Sh.Z. Ergashxodjayeva, N.E.Alimxodjayeva, S.V. G„oyipnazarov. Marketing. (Darslik). – Т.: «Nihol print» OK, 2022. – 456 b. Ergashxodjayeva Sh.Dj., Abduxalilova L.T. Marketing tadqiqotlari. Darslik.. - T.:Iqtisodiot, 2019 y. 378 bet. Ergashxodjaeva Sh.DJ., Qosimova M.S., Yusupov M.A. - Marketing. - T.: «IQTISODIYOT», 2018. – 376 b.

5^ E.G.Nabiyev, Sh.Z. Ergashxodjayeva, N.E.Alimxodjayeva, S.V. G„oyipnazarov. Marketing. (Darslik). – Т.: «Nihol print» OK, 2022. – 6-7 betlar.

6^ Muallif tomonidan tayyorlandi

7^ Larisa Kapustina, Natalya Izakova, Andrei Drevalev - Marketing Management Of A Small Industrial Enterprise. The 13th International Days of Statistics and Economics, Prague, September 5-7, 2019

8^Kotler, P., & Keller, K. L. (2012). Marketing management. St. Petersburg, Russia: Piter

9^ Alford, P., & Page, S. J. (2015). Marketing technology for adoption by small business. The Service Industries Journal, 35(11-12), 655-669

10^ Hanssens, D. M., & Pauwels, K. H. (2016). Demonstrating the value of marketing. Journal of Marketing, 80(6), 173-190

11^ Sánchez-Gutiérrez, J., Cabanelas, P., Lampón, J. F., & González-Alvarado, T. E. (2018). The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation. Journal of Business & Industrial Marketing, 34(3), 618-627

12^ Sheth, J. N., Parvatiyar, A., Sinha, M. (2015). The conceptual foundations of relationship marketing: Review and synthesis. Journal of Economic Sociology – Ekonomicheskaya sotsiologiya, 16(2), 119–149

13^ Phillip Kotler, Gary Armstrong. Marketing asoslari. 17-nashr. Darslik. ―Pearson Education Limited‖ nashriyoti, 2017yil.

14^ E.G.Nabiyev, Sh.Z. Ergashxodjayeva, N.E.Alimxodjayeva, S.V. G„oyipnazarov. Marketing. (Darslik). – Т.: «Nihol print» OK, 2022. – 12-13 betlar.

15^ Ergashxodjayeva Sh.Dj., Abduxalilova L.T. Marketing tadqiqotlari. Darslik.. - T.:Iqtisodiot, 2019 y. 20-bet.

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   16^ Котлер Ф. Маркетинг менеджмент. 11-изд. СПб.: Питер, 2015 – 155 б .
   

17^ https://www.driveresearch.com/market-research-company-blog/4-famous-brands-that-depend-on-market-research/

18^ Popov E. Korxonada marketing tadqiqotlarini rejalashtirish // Marketing, №1,2017, p. 101-108

19^ Karpov V. Bozorni marketing tadqiqotlari // Marketing, 2016 yil, 2-son, 78-88-betlar

20^ Muallif tomonidan tayyorlandi