7. Most companies take their logos very seriously. Why?
A logo serves more of a marketing role while a brand name serves to
bring out the
thoughts and feelings of consumers towards a business. Having a brand name may be
more important, however, you should not neglect the role of a visually
appealing logo
that may be a pin-pointer of a business brand.
Logo represents a brand and its story to the world while also influencing
consumer buying
decisions, whether they realize it or not.
The first and most important role a logo plays in a company’s life is
identification. Logo help your audience recognize, identify,
and select your business
before anyone else’s.
A company's logo has to give its audience enough information to identify the
company from the competitors. \
Why Are Logos Important?
1) Brand’s Face
2) Brand
Recognition
3) Influence Decision Making
