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AMERICAN Journal of Public Diplomacy and International Studies
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 grnjournal.us 
 
marketing service organized by farmers and peasant farms, recognized as economic entities, 
creates ample opportunities to increase the volume of production of cheap and high-quality 
products in agriculture and to increase efficiency. After all, as market relations are developed and 
implemented, based on the needs of production entities, it is natural to demand to improve the 
quality and efficiency of service services. 
Based on the above strategic goals and tasks, first of all, from an epistemological point of 
view, that is, within the framework of the theory of knowledge, the dialectical foundations of the 
term "service", in particular, the scientific and theoretical aspects of its essence, aspects and 
directions of formation, features, place and importance special attention was paid to research. 
In our opinion, the term "service" refers to the activity of people, which occurs in production 
and non-production entities, is aimed at satisfying their consumption needs and represents a set of 
actions aimed at obtaining income. Service is a concept that represents a set of various services 
that are provided in order to meet the consumer demands of people in production and non-
production sectors and entities based on modern techniques and technologies. 
Therefore, service and service are closely related to each other and consist of a set of 
activities aimed at specific goals that occur in society and life in order to satisfy people's 
consumption needs. However, it should be noted at this point that any activity aimed at providing 
people's consumption needs is carried out in most cases within the system and framework of 
economic entities. 
Marketing services include the rental of goods, the replacement or repair of goods owned by 
consumers, and personal services, in short, service. It includes all the help and advice given before 
receiving the order, that is, during the sale and after-sale service. 
The conditions of liberalization and modernization of the republic's economy create the need 
to increase and develop entities that support the organization of the production process and 
efficient operation of agribusiness enterprises and provide them with various services in order to 
ensure the systematic and continuous development of the agrarian sector. In this matter, the 
President of our republic, Sh.M. Mirziyoev, said, "It is necessary to expand the assistance provided 
to farmers in mechanization services, to provide them with mineral fertilizers, quality seeds and 
small technologies, to improve the provision of relevant information services, and to resolve issues 
related to leasing services" and especially , who noted that "the sharp growth of the services sector 
this year... shows that there are still great opportunities for further expansion of this sector in rural 
areas." 
In addition, the institutional basis of the formation of the market of service services remains 
imperfect, the mechanism of interest of service enterprises in the final result of product production 
in agricultural enterprises has not been created, the real demand for them in separate areas has not 
been sufficiently studied, and especially considering the processes of diversification and 
modernization in the development of service services based on market requirements not received. 
In our opinion, the existence of such a situation is due to the lack of a scientifically based 
methodology for solving the highlighted problems, as well as the lack of development of a unified 
strategy for the gradual development of the system of providing services to agricultural enterprises 
with different forms of ownership in accordance with market relations. demands to go.