Nur Wahidah Thayib Pido 1 *, Fatrah Dwik Cantika Sujitno

g. Learning Media 
The learning media is one of the products of technology as a medium in communicating 
information. It is hoped that using this medium will stimulate the minds, feelings, interests and 
attention of learners in such a way that the learning process can take place. Furthermore, the 
learning process will be more effective because the use of learning media allows for the 
inclusion of obstacles in the communication processes of learners such as physiological, 
psychological, cultural, and environmental barriers. Researchers have found that there are 
various ways that participants process learning information that is unique. Some students have 

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JETLI: Journal of English Teaching and Linguistic Issues 
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Vol. 01 No. 02 (2022)
©Pido, N.W.T. & Sujitno, F.D.C. 91 
it easier to process visual learning information, others have it easier to process information 
through auditorials, and others have it easier to process learning information through direct or 
kinesthetic touch or kinesthetic (Bobby Deporter & Mike Hernacki). 
Based on this explanation, it can be concluded that a general application of information 
technology in education is the information system that expands the process of quickly and 
accurately transmitting data or information. Learners and teachers can also use e-learning that 
can be used anywhere. And the facilities it provides are conducive to a student's creativity. 
Among them are e-library, e-book, mailing groups, and others. And there is also the learning 
medium as a material medium given by a teacher. 
h. Student Social Behavior Factor 
Factors that affect reading interest can be both personal and institutional. Personal 
factors include intelligence of age, gender, reading ability, attitude, and psychological needs. 
Institutional factors include appropriate reading, social status background, and ethnic groups 
and the influence of peers, parents, teachers, television, and movies (Haris and Sipay). 
Among the factors that contribute to students’ lack of interest in reading are: 
1. Environment 
The environment is a major factor in the shaping of one's personality, the ward can be 
distinguished into two that is, the family environment and the community environment. 
2. Family Circle 
The first ward we know is the family circle. Thus the family environment is a major 
factor in one's personal influence. A mother is a vital role in instilling the character of her child. 
Our grandmother passed on to her grandchildren a poor habit of giving information 
through the spoken word like storytelling. So do parents now. They prefer to watch television, 
listen to the radio and chat in information. So as not to model the habit of reading to her child. 
Important examples are employed in the implanting of nationalistic values for young children. 
Children tend to model their behavior, and each individual behavior that is modeled on a child 
will be endured and may gradually follow a child's daily behavior. 
3. Community Environment 
Humans interact more in society, so the community environment became one that had 
a role in the people around him. If a friend spends too much time on gadgets rather than reading 
book, then the assignment of a friend is as a reminder 

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JETLI: Journal of English Teaching and Linguistic Issues 
–
Vol. 01 No. 02 (2022)
©Pido, N.W.T. & Sujitno, F.D.C. 92 
i. Increasingly sophisticated technology 
The rapid development of information technologies does not make up for proper use 
and supervision especially towards the student who is the most technologically user. 
Entertainment media such as TVS, computers, hand phone, and so forth have pervades the 
student's life. It even unwittingly indulges its user to lose his identity as a studious and well-
read student. 
j. The positive and negative effects of technology on learners 
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The positive effects of their use of technology include the Internet as a communication 
medium makes it much easier for learners, as a medium to access lessons and information of 
any kind, can facilitate lessons through online applications such as zoom and Google meet 
especially since the lesson has to be done online because of the covid-19 pandemic, and students 
do not rigidly apply technology in everyday life. 
While not only does it bring positive effects from communication technologies it also 
brings negative effects, such as reducing learners' social traits as they tend to prefer to 
communicate through the Internet at face to face. This anti-social trait can also lead to changes 
in social patterns. It also can interrupt study time. A student may go too far with regard to the 
Internet, for example, during our study sessions, messages from social media (messenger, 
WhatsApp, Instagram) and finally focused on the phone's screen. In addition, it curbed interest 
in reading of learners. With technological advancement, it makes it easier for students to search 
out learning materials that their teachers have not given them, and that leads students to read 
books because everything is already available online.