She works in
an
office.
2)
İxtisas adları ilə
She's
an
executive and he's
a
manager.
3)
Ölçü bildirən ifadələrlə
We charge $500
an
hour.
It sel/s at €1.75
a
litre.
4)
isimdən əvvəl eyni tipli
hər şeyi ifadə edərkən
A
loss leader is
an
article that a store sells at a law price to tempt customers to buy
other goods.
Müəyyənlik bildirən artikl: the (The definite article: the)
Aşağıdakı hallarda biz
the
istifadə edirik:
1)
Kontekstdən konkret əşyanın və ya yerin nəzərdə tutulduğu aydın olduqda.
I’ll meet you in
the
reception area.
2)
Daha əvvəl qeyd etdiyimiz isimdən əvvəl
They had a villa in Cannes and a chalet in Innsbruck, but they sold
the
viIla.
3)
insanların və ya əşyaların kateqoriyasını müəyyən etmək üçün sifətlərdən əvvəl
the
rich,
the
poor,
the
French,
the
unemployed,
the
World Wide Web
Sıfır artikl: Ø
(Zero article: Ø
)
Biz aşağıdakı hallarda artikldən istifadə etmirik:
1)
Ümumi ifadələrdə işlənən kütləvi isimlərlə
Ø
Money is the root of all
Ø
evil.
2)
Yerlərin və insanların adları
Ø
Poland,
Ø
Japan,
Ø
Dr Spock,
Ø
President Obama
Midterm Sample
Reading Passage 1
A
Having a good brand identity is critical. It can not only position a company above
its competitors, but it also communicates to your customers the reason why they
should choose you instead of your competitors. But developing a strong brand
image takes time, money and effort, and it involves much more than redesigning a
logo or developing a new tagline. Your new brand identity should evolve from your
previous identity. Be careful not to start from scratch and come up with something
completely new, as you may end up losing loyal customers who have forged
emotion ties with your product.
B
It’s important to understand that changing the
visual aspects of your company,
your logo, your packaging and so forth, you are not actually changing your brand
identity. Your brand identity is the promise a company makes to its customers – its
features, quality, values and service support. Just modernising visual image does
not entail a change in brand values. Many companies, sadly, are led to believe by
branding agencies that visual changes will alter customer’s
perception of their
products. But such changes only inform consumers that a company is concerned
about how it looks. At best, they will assume the company is modern; at worst they
will accuse the company of unnecessary extravagance.
C
Successful branding may not be actually connected with the product at all, but may
represent a greater sense of purpose or a more satisfying experience. They may
affirm that drinking a cup of coffee can really make a difference, or that exercising
may bring about a sense of challenge and personal achievement. Many successful
brands study emerging societal ideals and trends, so that they can take advantage
of how customers wish they could be. Then they push forward the message that by
using
their product, their dreams can be fulfilled, and the customer can gain the
lifestyle he or she is looking for,
be it a sense of glamour, freedom, popularity or
self-satisfaction.
Which section, A, B, C or D, does each statement 1-7refer to?
1. why companies study current social trends to develop a brand
a. Having a good
b. It’s important
c. Successful branding
d. Lack of consistency
2. The difference between brand identity and logo design
a. Having a good
b. It’s important
c. Successful branding
d. Lack of consistency
3. Brands which do not reflect the product itself
a. Having a good
b. It’s important
c. Successful branding
d. Lack of consistency
4. How companies are fooled by companies offering branding services
a. Having a good
b. It’s important
c. Successful branding
d. Lack of consistency
5. What is involved in creating an image for your brand
a. Having a good
b. It’s important
c. Successful branding
d. Lack of consistency
https://www.examenglish.com/BEC/BEC_Vantage_reading_part1.htm
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