Grammar
Choose the correct answer.
1.
Consumers in the industrialised world __________ increasingly concerned with
healthy living.
a) are becoming
b) become
c) is becoming
d) becomes
2.
The first section of this report _________ introductory comments, ___________ on
important new developments.
a)
is providing, focuses
b) is providing, is focusing
c) provides, focuses
d) provides, is focusing
3.
Telecom Italia _________ its chief executive to complete negotiations over the
company’s plans to participate in a new digital pay TV system.
a)
recently asked
b) has recently ask
c) has recently asked
d) has asked recently
4.
When George Eastman ______ the first Kodak camera in 1888, he ______ to
supply the tools of photography at the lowest possible price to the greatest
number of people.
a) introduced, wanted
b)
has introduced, has wanted
c) has introduced, wanted
d) introduced, has wanted
5._____ deserve better treatment than what they currently get from this
government.
a) the
unemployed
b) unemployed
c) an unemployed
d) a unemployed
Vocabulary
1. Match the words and definitions
1. brand loyalty a. the ideas and beliefs people have about a brand
2. brand image b. how familiar people are with a brand
3. brand stretching c. the tendency to always buy a particular brand
4. brand awareness d. using an existing name on another type of product
a) 1-a, 2-b, 3-c, 4-d
b) 1-b, 2-a, 3-d, 4-c
c) 1-c, 2-a, 3-d, 4-b
d) 1-d, 2-c, 3-b, 4-a
2. Fill in gaps.
“At our hotel, we give our_______ more than a high-quality experience, we get them
to enjoy the Korona way of life,” says Kurt Ahlberg, the General Manager.
a)
customers
b) guests
c) tourists
d) shoppers
3. If our company says it’s going to _________, I think that means we’re out of a
job.
a) downsize
b) upgrade
c) restructure
d) retrain
4. Choose the correct answer. An of office where people answer questions and
make sales over the phone.
a.
call centre
b. service centre
c. distribution centre
d.
headquarters
5. Choose the correct answer. An advertisement that appears across the top of a
page on the internet.
a) advertorials
b) billboards
c) banner ad
d) sponsorship
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