BOSHQARUV JARAYONI............................................................ 25 2 STRATEGIYA YARATISHNING VAZIFALARI....................... 34 3 TARMOQDAGI UMUMIY VAZIYAT VA UNDAGI RAQOBATNING TAXLILI............................................................ 42 4 KOMPANIYA AXVOLINING TAXLILI..................................... 54 5 STRATEGIYA VA RAQOBATCHILIK USTUNLIGI................ 63 6 MARKETING STRATEGIYASINI MAVJUD VAZIYATGA MOSLASHTIRISH......................................................................... 67 7 DIVERSIYALASHNING KORPORATIV STRATEGIYALARI........................................................................ 73 8 DIVERSIYALANGAN KOMPANIYALARNING STRATEGIK TAXLILI................................................................... 83 IV AMALIY MASHG’ULOT MATERIALLARI.............................. 96 V KEYSLAR BANKI........................................................................... 117 VI MUSTAQIL TA’LIM MAVZULARI............................................. 127 VII GLOSSARIY..................................................................................... 140 VIII ADABIY О TLAR RUYXATI...........................................................