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Lesson 16 
CROSS-CULTURAL COMMUNICATION, CUSTOMS AND TRADITIONS 
Module: 
Vocabulary 
Topic: 
Cross-cultural communication, customs and traditions
Time: 
80 minutes 
Aim: 
 
Material: 
 
 
 
Aids: 

to analyse words used in Cross-cultural communication, in describing 
customs and traditions 

to develop practical understanding of key terms 
1. Lewis, M (1997). Implementing the Lexical Approach. Hove: LTP. 
2. B.J.Tomas (1986) Intermediate Vocabulary. Cambridge
3. McCarthy, M. and O‘Dell, F (2004). English Vocabulary in Use. Upper-
intermediate and advanced. Cambridge: CUP 
Text-books. charts, laptop with speakers, handouts 
Cross-cultural communication
refers to interpersonal communication and 
interaction across different cultures. This has become an important issue in our age 
of globalization and internationalization. Effective cross-cultural communication is 
concerned with overcoming cultural differences across nationality, religion, 
borders, culture and behavior. The term cross-cultural generally used to describe 
comparative studies of cultures.
Culture
is the basic concept of cross-cultural communication. Merriam-
Webster's Collegiate Dictionary defines culture as 'the integrated pattern of human 
knowledge, belief and behavior that depends upon man's capacity for learning and 
transmitting knowledge to succeeding generations'. Another usage in the same 
dictionary stresses the social aspect of culture and defines it as 'the customary 
beliefs, social forms, and material traits of a racial, religious or social group'. 
Culture not only dictates who talks what, to whom, how, and why, but 
also helps to determine how communication proceeds, and how messages transmit 
the intended meanings. Cross-cultural communication — the comparison of 
communication across cultures. 
Culture
is ‗the integrated pattern of human knowledge, belief and 
behavior that depends upon man's capacity for learning and transmitting 
knowledge to succeeding generations.‘ Culture 'the customary beliefs, social 
forms, and material traits of a racial, religious or social group‗. The term culture is 
taken from the technical vocabulary of anthropology, wherein it embraces the 
entire way of life of members of a community insofar as it is conditioned by that 
membership. 
The term culture refers to all the learned and not given by nature 
characteristics common to a particular group of people. It is defined as: Way of 
life, especially general customs and beliefs of a particular group of

people at a