Questions 1-10 Complete the table below. Write one word and / or a number

14 C each = per
Distraction
: A: 9 millionth distracts for 900; B: 1976 
distracts for 7,600.
15 A location = set for historical scenes; filming = 
making movies and television shows
Distraction
B: University research is mentioned, but 
not business conferences; C: Weddings and other 
private events may feature in the future. 
16 C D is distracting, but it is not ‘right next to 
the canal’.
17 F G is distracting, but you don’t have to walk past 
the café to get there.
18 A B is distracting, but it is not ‘right on the summit 
of Jack’s Hill’.
19 H G is distracting, but you do not have to ‘cross the 
bridge over the canal’ to reach it.
20 E C and D are distracting as they are on Rigby Road, 
but they are not on the corner with Staff ord Street. 
LiSTEning PART 3 
Questions 21–30
21/22 B/D (in any order)
 B: reducing risk = unpredictability . . . Markets can 
change unexpectedly . . . minimise the chances that 
something will go wrong
 D: saving money = the sums you invest . . . you’ll see 
a return on that; long run = eventually
 Distraction
A: Stella mentions the most eff ective 
way of promoting a business, but Nathan rejects 
that idea; C: Nathan mentions ‘those working 
in business’ but not in the context of raising 
confidence; F: Stella rejects the idea that finding the 
next ‘market to exploit’ is a main benefit of market 
research. 
KEY
Test 6 
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23/24 D/E (in any order)
D: specialist language = jargon . . . the examples of 
‘psychographics’, ‘coolhunting’ and ‘asynchronous 
research’ terms; too much use = put off by
E: findings = results; wrong = unreliable . . . The 
supposed developments . . . never occur.
 Distraction
A: Stella suggests some businesses 
people ‘think they already know everything they 
need to know’, but Nathan rejects this, saying it’s 
a criticism of those people, not market research; 
B: Nathan says it’s difficult for businesses to see 
a direct causal link between research and profits, 
but Stella says businesses should be able to see 
this; C: Nathan says the excuse sometimes used by 
managers that they don’t have time for research 
is ‘poor’.