25/26 A/C (in any order)
A: face-to-face communication = talking to
customers directly; surprised – What I hadn’t
expected . . . I was a bit taken aback
C: the media and social media = TV, radio and digital
networking sites; surprised = I hadn’t thought it
could be that simple . . . No, me neither
Distraction B: There is reference to ‘data put out
by bodies like the national census and the civil
service’ which may benefit some businesses, but
neither student is ‘surprised’ by this; D: Stella
says that people are ‘less likely to be honest in
questionnaires’; E: The students agree that putting
‘cameras in stores tells us a lot about consumer
behaviour’ but they are not ‘surprised’ by this –
Nathan says ‘we all know that’ and Stella says it’s
‘well documented’.
27 C specific questions = their interactions with
customers . . . What, precisely, should they ask
customers; every day = on a daily basis
28 A written records = keep an account . . . the
document; each week = every Friday
Distraction B might be tempting because of Nathan’s
reference to ‘computer’, but Stella says the format
doesn’t matter and there is no reference to ‘studies’.
29 F regular meetings = get your staff together round
a table
Distraction E might be tempting because Stella
asks about ‘looking ahead and deciding what to do
next’ but Nathan says this is not the point made by
Business Guide .
30 D individual responsibility = delegating . . . so
that each staff member is accountable for market
research in one area of the business
LiSTEning PART 4 Questions 31–40 31 elderly / old except for the = the only group for whom
32 meals / food / eating before = and then had
their meals
Distraction Both night time and waking up are
mentioned, but both are dismissed as there is ‘no
research to back this up’.
