Review 61, no. 2, 81–88.
This is arousal:
For a discussion of the neurobiology of arousal, see
Heilman, K. M. (1997), “The Neurobiology of Emotional Experience,”
Journal of Neuropsychiatry 9, 439–48.
funny content is shared:
The result that arousal boosts social transmission
can be found in Berger, Jonah (2011), “Arousal Increases Social
Transmission of Information,” Psychological Science 22, no. 7, 891–93.
While traveling to a gig:
A summary of Dave Carroll’s odyssey with United
Airlines can be found in his book: Carroll, Dave (2012), United Breaks
Guitars: The Power of One Voice in the Age of Social Media (Carlsbad,
CA: Hay House). To hear the actual song, go to
http://jonahberger.com
.
The clip tells a budding love story:
A clip of “Parisian Love” can be viewed
at
http://jonahberger.com
. The story behind “Parisian Love” came from
an interview with Anthony Cafaro on June 20, 2012.
“The best results don’t show up in a search engine”:
The quote came from
Iezzi, Teressa (2010), “Meet the Google Five,”
http://creativity-
online.com/news/the-google-creative-lab/146084
.
Simply adding more arousal:
Berger and Milkman, “What Makes Online
Content Viral,” 192–205.
obesity reduces life expectancy:
The statistic about obesity came from
Whitlock, Gary, Sarah Lewington, Paul Sherliker, and Richard Peto
(2009), “Body-mass Index and Mortality,” The Lancet 374, no. 9684,
114.
disgust is a highly arousing emotion:
For a discussion of how disgust
affects social transmission, see Heath, Chip, Chris Bell, and Emily
Sternberg (2001), “Emotional Selection in Memes: The Case of Urban
Legends,” Journal of Personality and Social Psychology 81, no. 6, 1028–
41.
the practice strengthens the maternal bond:
To learn more about baby-
wearing and attachment, see
www.attachmentparenting.org
.
the company created an ad centered on the aches:
To see a clip of the
Motrin ad, see
http://jonahberger.com
.
the marketing debacle:
Learmonth, Michael (2008), “How Twittering
Critics Brought Down Motrin Mom Campaign: Bloggers Ignite Brush
Fire over Weekend, Forcing J&J to Pull Ads, Issue Apology,”
AdAge.com
,
November
17,
retrieved
from
http://adage.com/article/digital/twittering-critics-brought-motrin-mom-
campaign/132622
.
4. Public
Ken Segall was Steve Jobs’s right hand man:
All taken from my interview
with Ken Segall on May, 15, 2012. For more information on Ken’s work
with Apple, see Segall (2012), Insanely Simple: The Obsession That
Drives Apple’s Success (New York: Portfolio/Penguin).
If lots of people are eating there:
For an economist’s take on this issue, see
Becker, Gary S. (1991), “A Note on Restaurant Pricing and Other
Examples of Social Influence on Price,” Journal of Political Economy
99, no. 3, 1109–16.
pick entrées preferred by other diners:
For evidence of social influence in
entrée choice, see Cai, Hongbi, Yuyu Chen, and Hanming Fang (2009),
“Observational Learning: Evidence from a Randomized Natural Field
Experiment,” American Economic Review 99, no. 3, 864–82. For research
on conformity in hotel towel use, see Goldstein, Noah J., Robert B.
Cialdini, and Vladas Griskevicius (2008), “A Room with a Viewpoint:
Using Social Norms to Motivate Environmental Conservation in Hotels,”
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