80.
“Bob,
I’ve
got
emphysema”:
See
http://no-
smoke.org/images/02_Bob_14x48.jpg
.
the poison parasite:
Cialdini, Robert B., Petia Petrova, Linda Demaine,
Daniel Barrett, Brad Sagarin, Jon Manner, and Kelton Rhoads (2005),
“The Poison Parasite Defense: A Strategy for Sapping a Stronger
Opponent’s
Persuasive Strength,” University of Arizona working paper.
Anheuser-Busch revised the slogan:
Cialdini, Robert B. (2001),
Influence:
Science and Practice (Needham Heights, Mass.: Allyn & Bacon).
Poke too many holes:
Information about the fan effect can be found in
Anderson, John R. (1974), “Retrieval of Propositional Information from
Long-term Memory,”
Cognitive Psychology 6, 451–74; and Anderson,
John R. (1983),
The Architecture of Cognition (Cambridge, Mass.:
Harvard University Press).
out spills fat:
To see the Department of Health’s campaign in action, visit
http://jonahberger.com
.
products associated with the color orange:
Berger and Fitzsimons, “Dogs
on
the Street,” 1–14.
you’ll notice a neat pattern:
Thanks to Scott A. Golder for providing these
data.
3. Emotion
schlieren photography:
Grady’s article about the cough can be found at
Grady, Denise (2008), “The Mysterious Cough, Caught on Film,”
New
York
Times,
October
27;
http://www.nytimes.com/2008/10/28/science/28cough.html
. The
New
England Journal of Medicine article on which her piece is based is Tang,
Julian W., and Gary S. Settles (2008), “Coughing and Aerosols,”
New
England Journal of Medicine 359, 15.
That doesn’t really tell us much:
Not surprisingly, external factors like
where an article was featured also correlated with whether an article
made the list. Articles that appeared on the front page of the physical
newspaper were shared more than those placed inside. Articles featured
at the top of the
Times home page were shared more than those buried
several clicks into the website. Articles written by U2’s Bono or former
senator Bob Dole were shared more often than articles written by less
famous authors. But these relationships are neither
that surprising nor that
helpful. Buying a Super Bowl ad or hiring Bono will help increase the
chance that content gets viewed and shared. Most people, however, don’t
have the funding or personal connections to make those things happen.
Instead, we focused on aspects of the content itself that were linked to
sharing.
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