service sector continues to expand : Adam M. Grant and Sharon K. Parker, “Redesigning Work Design Theories: The Rise of
Relational and Proactive Perspectives,” Academy of Management Annals 3 (2009): 317–375.
financial advisers : Personal interviews with Steve Jones (July 13, 2011) and Peter Audet (December 12, 2011 and January 19, 2012).
single most important guiding principle : Shalom H. Schwartz and Anat Bardi, “Value Hierarchies across Cultures: Taking a
Similarities Perspective,” Journal of Cross-Cultural Psychology 32 (2001): 268–290.
afraid to admit it : Personal interview with Sherryann Plesse (October 21, 2011).
pressured to lean in the taker direction : Dale T. Miller, “The Norm of Self-Interest,” American Psychologist 54 (1999): 1053–
1060.
putting on a business suit : see Jeffrey Sanchez-Burks, “Protestant Relational Ideology: The Cognitive Underpinnings and
Organizational Implications of an American Anomaly,” Research in Organizational Behavior 26 (2005): 267–308; and
“Protestant Relational Ideology and (In)Attention to Relational Cues in Work Settings,” Journal of Personality and Social Psychology 83 (2002): 919–929.
fear of exploitation by takers : Robert H. Frank, Passions Within Reason: The Strategic Role of the Emotions (New York: W. W.
Norton, 1988), xi.
Chapter 2: The Peacock and the Panda Opening quote : Coretta Scott King, The Words of Martin Luther King, Jr. (New York: Newmarket Press, 2008), 17.
Enron : Bethany McLean and Peter Elkind, The Smartest Guys in the Room: The Amazing Rise and Scandalous Fall of Enron (New York: Portfolio, 2004), Mimi Swartz and Sherron Watkins, Power Failure: The Inside Story of the Collapse of Enron (New York: Crown, 2004); and Judy Keen, “Bush, Lay Kept Emotional Distance,” USA Today, February 26, 2002.