bottom of the social responsibility list : Robert H. Frank, “What Price the Moral High Ground?” Southern Economic Journal 63
(1996): 1–17.
Bill Grumbles : Personal interview (October 4, 2011).
joy of talking : James Pennebaker, Opening Up: The Healing Power of Expressing Emotions (New York: Guilford Press, 1997), 3.
top-selling optician : Personal interviews with Kildare Escoto (August 23 and 28, 2011) and Nancy Phelps (August 23, 2011).
hundreds of opticians : Adam M. Grant and Dane Barnes, “Predicting Sales Revenue” (working paper, 2011).
expert negotiators : Neil Rackham, “The Behavior of Successful Negotiators,” in Negotiation: Readings, Exercises, and Cases, ed.
R. Lewicki, B. Barry, and D. M. Saunders (New York: McGraw-Hill, 2007).
insurance salespeople : Philip M. Podsakoff , Scott B. MacKenzie, Julie B. Paine, and Daniel G. Bachrach, “Organizational Citizenship
Behaviors: A Critical Review of the Theoretical and Empirical Literature and Suggestions for Future Research,” Journal of Management 26 (2000): 513–563.
pharmaceutical salespeople : Carl J. Thoresen, Jill C. Bradley, Paul D. Bliese, and Joseph D. Thoresen, “The Big Five Personality
Traits and Individual Job Performance Growth Trajectories in Maintenance and Transitional Job Stages,” Journal of Applied Psychology 89 (2004): 835–853.
salespeople responsible for women’s products : Fernando Jaramillo and Douglas B. Grisaffe, “Does Customer Orientation Impact
Objective Sales Performance? Insights from a Longitudinal Model in Direct Selling,” Journal of Personal Selling & Sales Management XXIX (2009): 167–178.
planning to vote : Anthony G. Greenwald, Catherine G. Carnot, Rebecca Beach, and Barbara Young, “Increasing Voting Behavior by
Asking People if They Expect to Vote,” Journal of Applied Psychology 72 (1987): 315–318.