Reading Comprehension Success in 20 Minutes a Day, 3rd Edition

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Answers
1. Sales have increased 35%.
2. Client references have doubled.
3. Client retention rates have increased.
4. Five new sales representatives have been hired.
5. Territory has been expanded to include the
Southwest.
When One Effect Has Several
Causes
Just as one action can have many results, one action can
have many causes as well. The following announce-
ment is an example.
TO: All Commuters
FROM: The Station Management
Unfortunately, we will no longer provide an after-
noon snack concession at the train station. Although
poor sales are one of the reasons that this service will
no longer be provided, there are actually several rea-
sons why the concession is no longer a viable option.
In addition to poor sales, the south wall of the train
station (where the concession is located) will be
undergoing a six-month renovation that will force
the closure of the snack concession. In fact, the ticket
windows on that wall will be closed as well. Fur-
thermore, from this point forward, the station will
close its doors at 6 p.m. due to new town regula-
tions, which will cut the rush-hour commuter traf-
fic coming through the station in half. Finally, Mike
–
W H Y D O T H I N G S H A P P E N ? A L O O K AT C A U S E A N D E F F E C T
–
7 6

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Alberti, the proprietor of the concession has decided
to say farewell to his concession business, and after
35 years on the job, Mike will be retiring next month.
While none of these factors on their own would
have caused the long-term closure of the conces-
sion, combined, each makes it impossible to con-
tinue running an afternoon snack concession for
the foreseeable future.
Why is the afternoon snack concession at the
train station being discontinued?