Are the Appeals Logical? The next step is to see if these reasons are logical. Does
the author come to these conclusions based on reason,
evidence, or common sense? If you look carefully, you
will see that the answer is no. Each of the writer’s argu-
ments is based purely on emotion without any logic to
support it.
Begin with the first reason: Recycling programs do not help the environment and people who support the mandatory recycling program do so simply in order to make themselves feel better about a declining environ- ment. Is there any logic behind this argument? Is this
statement based on evidence, such as poll data show-
ing a link between feeling bad about the environment
and supporting the program, or environmental reports
showing that recycling doesn’t improve the environ-
ment to any appreciable degree?
Regardless of whether you agree or disagree with
this author, you can probably see that this argument is
based only in emotion rather than in logic. The argu-
ment crumbles when you break it down. The author
tries to blunt any skepticism about his argument by say-
ing that “everyone knows” that recycling doesn’t
accomplish very much and that people support it
mostly for selfish reasons. He states this as if it was an
established fact, but he fails to establish it with evi-
dence. Even though many people may agree, no one can
correctly claim that everyone knows this to be true—
as presented, it is mere opinion. In fact, many people
would argue in turn that recycling does a great deal to
help clean up the environment. And if the writer can-
not say for a fact that recycling doesn’t work, how can
he convincingly assert that people support it for selfish
reasons?
Even without this flaw, the writer’s argument is
not logical because there is no evidence in this essay that
the particular mandatory recycling program being
discussed by the city council will not work. The author
moves from stating his opposition to the program in
the first sentence to a paragraph of unconvincing gen-
eralities about recycling programs in general.