D i s t i n g u i s h i n g b e t w e e n L o g i c a l a n d E m o t i o n a l A p p e a l s The best way to see the difference between logical and
emotional appeals is to look at some examples. Actively
read the passages that follow, trying to discern whether
the author is appealing primarily to your sense of rea-
son or to your emotions.
Practice Passage 1 The City Council of Ste. Jeanne should reject
mandatory recycling. First, everyone knows that
recycling doesn’t really accomplish very much and
that people who support it are mostly interested in
making themselves feel better about the environ-
ment. They see more and more road construction
and fewer and fewer trees and buy into the notion
that sending bottles and cans to a recycling plant
rather than a landfill will reverse the trend. Unfortu-
nately, that notion is no more than wishful thinking.
Second, the proponents of mandatory recy-
cling are the same people who supported the city’s
disastrous decision to require an increase in the
number of public bus routes. After the mayor spent
hundreds of thousands of dollars for the new buses
and for street signs, bus shelters, and schedules, we
all quickly learned that there was little to no interest
in using public transportation among the people
for whom the new routes were intended. Mandatory
recycling would add yet another chapter to the book
of wasteful government programs.
Finally, I’d like every citizen to answer this
question in the privacy of his or her own heart:
Would the mandatory recycling law really influence
behavior? Or would most people, in fact, go on
doing what they are doing now? That is, wouldn’t the
recyclers keep on recycling and the people who
throw their bottles and cans in the trash continue to
do just that (only being a little bit more careful,
burying the bottles inside “legal” trash such as pizza
boxes and coffee filters)? Why should any of us be
forced to be surreptitious about something so simple
