Regional Tourism Report – twt conservancy
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- Bu səhifədəki naviqasiya:
- Weaknesses
- Wanganui
- 5.0 Appendices Appendix 1
- 2. Status Quo / Prospects
- 4. Supply‐Side Developments
- Appendix 2
- Destination Name Destination type Estimated Visitor numbers
- Destination Name Destination type Estimated Visitor numbers
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Economic environment ‐ influencers for the area: Visitation numbers remain stable for both domestic and international markets. Taranaki is the third most popular tourist region in the TWT Conservancy. Stay lengths are also stable in both the domestic and international markets. This is contrary to overall New Zealand visitation trends which show a shortening of stay length in the country and confirm feedback from the region that the area has not experienced a downturn but has sustained demand. Overall purchasing power is declining slightly due to general economic factors in overseas and domestic visitor market (e.g. recession, high prices for goods and services). However the ‘right’ product for the right customer will alleviate a drop in spending. Tourism expenditure in the Taranaki area is in fact increasing from both domestic and international visitors. Expanded air linkages to New Plymouth Airport will provide increased tourism flows to the area.
Natural forces such as climate change have probably less of an impact on the area. General management of pollution of waterways and the environment is applicable as to all regions. The most influential factor for Taranaki is the increasing expansion of the oil and gas industries and the possible risks to the environment. This is especially applicable to the coastal areas.
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Social change ‐ influencers for the area: The changing nature of the consumer characteristics and needs on a global scale is also evident in New Zealand. Development of appropriate products and services, as well as targeted marketing will become important. Taranaki’s main attraction is Mt Taranaki. Even though the mountain and surrounds do offer accessibility from New Plymouth and the Taranaki region in general, the region is off the major tourism routes, which will inhibit easy access for the new time‐strapped traveler. Shorter activities are also present but due to a distinct lack of a variety of iconic ‘must do’ attractions, an emphasis of the area is to develop more options to increase demand. Developments to diversify recreational and tourist attractions is underway with a variety of different attractions in the pipeline as outlined in section 3.2.1. These include new cycle and walk ways on the coast and Mt Taranaki, golf cart trail line through East Taranaki, gondola development in the Egmont National Park and a historic heritage trail. All attractions have the potential to cater to the demand for accessible, active and ‘immersive’ experiences.
Increasing connectivity of the destination with the target markets through internet marketing strategies, relevant booking channels and sales relationships (e.g. wholesalers) will become increasingly important. This applies to all regions equally. Since Taranaki has fewer of the recognized iconic must do attractions than Taupō and Tongariro, efforts in the internet marketing space may improve the image and especially knowledge of the area.
SWOT Strengths Mt Taranaki and the surrounding alpine area. - Status as THE major iconic ‘must do’ attraction in the region. - Mt Taranaki is the drawcard to the region, especially for international visitors. Coastal – Alpine dynamic/variety. - Unique aspect of Taranaki to be able to experience both geographic features in close proximity.
Isolation from other TWT regions and main New Zealand tourist routes in general. - Access is the main weakness.
Growing air traffic into New Plymouth bringing increased visitor numbers. Develop more iconic experiences on Mt Taranaki (similar to the Tongariro Crossing visitor offering). Connecting cultural heritage of Mt Taranaki with the central plateau/volcanoes and Wanganui river (‘sacred pathways’).
Environmental risks from oil and gas mining. Further isolation from tourist routes in light of shorter trips and iconic attractions in close proximity available in the Tongariro/Taupō areas.
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Wanganui
No specific political influences could be identified in the scope of this review. Support by national and regional government especially in relation to infrastructure developments and conservation/access is repeated here since this is a factor that influences all regions.
Visitation numbers remain stable for both domestic and international markets. Wanganui is the least popular tourist region in the TWT Conservancy. Compared to the other TWT areas, Wanganui has a strong reliance on domestic visitation. Stay lengths are also stable in both the domestic and international markets. This is contrary to overall New Zealand visitation trends which show a shortening of stay length in the country. Overall purchasing power is declining slightly due to general economic factors in overseas and domestic visitor market (e.g. recession, high prices for goods and services). However the ‘right’ product for the right customer will alleviate a drop in spending. International tourism expenditure in the Wanganui area is declining, whilst domestic tourism spend shows a slight upward trend. Expanded air linkages to New Plymouth Airport will provide increased tourism flows to Taranaki with the potential to increase visitor numbers to Wanganui as well.
Natural forces such as climate change have probably less of an impact on the area. General management of pollution of the Wanganui River is of particular importance here given the iconic status of this attraction.
The changing nature of the consumer characteristics and needs on a global scale is also evident in New Zealand. Development of appropriate products and services, as well as targeted marketing will become important. Wanganui’s main attraction is the river (i.e. Wanganui Journey, Raukawa Falls) and increasingly the Mountains to Sea Cycle Trail. Like Taranaki, the region is off the major tourism routes, which will inhibit easy access for the new time‐strapped traveler. Increasing the region’s attractiveness to potential international visitors based on the unique assets of the area (i.e. the river and cycle trail) can strengthen demand for the area. Developments on these two main attractions are being considered with added accommodation options, cycling options and other tourism services.
Increasing connectivity of the destination with the target markets through internet marketing strategies, relevant booking channels and sales relationships (e.g. wholesalers) will become increasingly important. This applies to all regions equally. Since Wanganui has fewer of the recognized iconic must do attractions such as Taupō and Tongariro, efforts in the internet marketing space can improve the image and especially knowledge of the area.
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67 of 90 SWOT
Strengths The Wanganui River and river related activities, including cycle trails. - The single most iconic regional tourism drawcard.
Reliance on the Wanganui Journey. - The area does not offer a perceived variety of attractions/alternatives. Not a particularly popular international tourist destination.
Develop and promote specific activities along the Wanganui River for visitors to experience. Encourage repeat visitation by developing multiple destinations. Tying in with coastal experiences in Taranaki (for example coastal cycling)
Although not likely, any restriction to river access is a possible threat. As for Taranaki, further isolation from tourist routes in light of shorter trips and iconic attractions in close proximity available in the Tongariro/Taupō areas.
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68 of 90 5.0 Appendices Appendix 1 Stakeholder Interview Guide
1. Introduction Explain background and purpose (i.e. commissioned by DOC to prepare a report on regional tourism and outdoor recreation opportunities in the TWT area) Explain reason for selection of stakeholder (i.e. well‐positioned to comment on recent developments and opportunities in the Taupō area)
How would you describe the TWT region (and sub‐regions) as destinations for tourism and outdoor recreation at present? How has this changed over time? In what respects is the region/sub‐regions strong? And weak? For what reasons? What do you see as the major trends affecting the TWT region (and sub‐regions) from a tourism and leisure perspective? How do you expect these trends to ‘play out’ over the next few years (e.g. changing market composition, changing consumer preferences, changing consumer behaviour mean xyz for the region)? To what extent do you think these trends will affect TWT specifically (vs. all regions)? To what extent do you think these trends will affect sub‐regions within TWT differently (if at all)? What do you see as the key tourism and leisure opportunities for the region? What action do you think will be required to make the most of these opportunities? By whom? What do you see as the main threats faced by the region (from a tourism and leisure perspective)? What action do you think will be required to avert these threats? By whom?
What sites/locations/products within the TWT region do you think are best positioned to meet the needs of international visitors now and into the future? And domestic visitors? And the leisure needs of local residents? If increasing participation in nature‐based tourism and outdoor recreation is the objective, what would you see as the priorities for investment by DOC and other parties? E.g. Investment in specific sites? Investment in specific types of activities or types of development? Specific forms of investment or intervention (e.g. partnerships)?
What developments are you aware of that might affect the region’s tourism and leisure prospects – positively or negatively ‐ over the next few years? E.g. any plans by central government/ local government/private sector; any plans relating to infrastructure, activities/attractions etc.? Who are the key players in regard to each? How do you expect these to affect the region/sub‐regions?
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Taupō area: Destination Name Destination type Estimated Visitor numbers Huka Falls Icon 605,000
Tongariro Alpine Crossing Icon
82,500 Tongariro National Trout Centre Icon 58,000
Mid Tongariro River Walks Icon
45,000
Destination Name Destination type Estimated Visitor numbers Upper Waikato River Tracks Gateway 70,000
Lake Rotopounamu Gateway
30000 Tongariro Northern Circuit Gateway 6500
Destination Name Destination type Estimated Visitor numbers Tongariro River TR access track Backcountry 12,000
Clements Mill Road Backcountry 10,300 Tongariro River TL rds/tks Backcountry 8,000
RTM‐Ohinepango Spg 2 Waihohonu Backcountry 5,500 Waiotaka River access track Backcountry 5,000
Tauranga Taupō River access track Backcountry 5,000 Poutu Intake Rd & Waikoko Campsite Backcountry 3,500
Te Iringa Track Backcountry 3,400 Urchin Road Backcountry 2,500
RTM‐Ohinepango‐Wahianoa River Backcountry 2,500 Te Iringa ‐ Oamaru Hut Track Backcountry 2,500
Boyd Hut ‐Oamaru Hut Tk ‐via Ngaruroro R Backcountry 2,200 Ngapuketurua Tk‐Kiko Loop‐Cascade Hut Backcountry 2,000
Hinemaiaia Tk‐Cascade Hut‐Clements Rd Backcountry 2,000 Te Hapua Easement Track Backcountry 2,000
Umukarikari Track and Road Backcountry 1,500 Urchin Tk‐Urchin Crpk‐Urchin Trig Backcountry 1,500
Cascade‐Boyd via Te Waiotupuritia Stm Tk Backcountry 1,200 Glen Track (Access to Waihaha Bay) Backcountry 800
Poronui Access Route (DoC part only) Backcountry 500 Waipakihi River to Mt Urchin Track Backcountry 500
Boyd‐Cascade via Maungaorangi high point Backcountry 500 Ngapuketurua to Waipakihi Hut Track Backcountry 500
POH to Desert Road Track Backcountry 500 S Acces Corridor‐Desert Rd‐Otamateanui R Backcountry 400
Kaipo Valley to Cascade Stream Track Backcountry 300 Thunderbolt Route Backcountry 200
Whangaehu Hut (NZAC) Backcountry 100 Hihitahi Forest Track (to Zekes Hut) Backcountry 100
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70 of 90 Destination Name Destination type Estimated Visitor numbers Tokaanu Hot Pools and Car Park Local Treasure 135,000
Tokaanu Thermal Walk Local Treasure 65,000 Aratiatia Rapids Viewpoints Walk Local Treasure 40,000
Aratiatia Road Local Treasure 35,000 Blue Pool Toilet Local Treasure 30,000
Whakaipo Bay Amenity Area Local Treasure 22,000 Hinemaiaia River roads/access tks Local Treasure 18,000
W2K Track Local Treasure 17,000 Awaroa Picnic Area and Walk Local Treasure 16,000
5 Mile Bay Picnic Area & Lions Walk Local Treasure 15,500 Huka to Aratiatia walkway/picnic area Local Treasure 15,000
Kawakawa Bay Walk and Picnic Area Local Treasure 15,000 Waitahanui River access tracks Local Treasure 13,500
Kaimanawa Road (section 1) Local Treasure 12,800 Maunganamu Road Local Treasure 10,000
Omori Stream ‐ Omori Boatramp Walk Local Treasure 10,000 Whangamata Stream tracks Local Treasure 10,000
Pukawa ‐ Omori Walk Local Treasure 10,000 Hatepe Picnic Area Local Treasure 10,000
Omori Stream Car Park Local Treasure 10,000 Waikari Reserve Loop Track Local Treasure 10,000
Oruatua Picnic Area Local Treasure 10,000 Kaimanawa Road (sections 2, 3, and 4) Local Treasure 9,200
Waituhi Viewpoint Local Treasure 8,000 Waimarino River road/access tk Local Treasure 8,000
Opepe Historic Graves Walk Local Treasure 8,000 Pukawa Loop & Upper Walk Local Treasure 8,000
Tukino Road ‐ SH1 to Skifield Local Treasure 7,500 Crescent Reserve Access Rd‐Tongariro R Local Treasure 7,000
Rangitira Point ‐Whakamoenga Point Walks Local Treasure 6,500 Opepe Redoubt Historic Site & South Walk Local Treasure 6,000
Te Porere Walks Local Treasure 6,000 Tokaanu Wharf Local Treasure 6,000
Mission Bay Amenity Area Local Treasure 5,000 Oruatua Walk Local Treasure 5,000
Kiko Road & Track Local Treasure 5,000 Te Aho Picnic Area Local Treasure 4,000
Kapua Road Picnic Area Local Treasure 4,000 Maunganumu Walk Local Treasure 4,000
Te Iringa Campsite/Carpark Local Treasure 4,000 Waipehi Walk Local Treasure 4,000
Opepe North Walk Local Treasure 3,000 Waihi Picnic Area Local Treasure 3,000
Tree Trunk Gorge Track Local Treasure 3,000 Rangitaiki Road Local Treasure 2,500
Whareroa Lakeside Walk Local Treasure 2,000 Motuoapa Lookout Walk Local Treasure 2,000
Waihaha Picnic Area and Car Park Local Treasure 2,000 Tauranga Taupō River Walk Local Treasure 2,000
Parikarangaranga Picnic Area Local Treasure 2,000
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71 of 90 Urchin Campsite Local Treasure 1,800
Kaimanawa Road Forest Loop Walk Local Treasure 1,000 Waipakihi Road Local Treasure 1,000
Urchin Campsite‐Pillars of Hercules Walk Local Treasure 1,000 Clements Clearing Campsite Local Treasure 650
Waituhi Road Local Treasure 500 Rangipo Intake Road Local Treasure 400
Army Road Campsite Local Treasure 300 Clements Roadend campsite/carpark Local Treasure 300
Kaimanawa Road Campsite Local Treasure 300 Kakapo Campsite Local Treasure 200
Pirua Campsite Local Treasure 200 Paengaroa SR Track Local Treasure 150
Misc. signs ‐ Turangi/ Taupō Area Local Treasure 0
Destination Name Destination type Estimated Visitor numbers Tongariro Alpine Crossing Icon 82,500
Old Coach Road Icon
10,500
Destination Name Destination type Estimated Visitor numbers Whakapapa Village walks Gateway 40,000 Tongariro Northern Circuit Gateway
2,500
Destination Name Destination type Estimated Visitor numbers Dome volcanic eruptn/Lahar warning shltr Backcountry 14,000
RTM tk‐Ohakune Mtn Rd ‐Lake Surprise Backcountry 6,000 Dominion Road‐ (Tongariro Forest Access) Backcountry 6,000
Kapoors Rd ‐Tongariro Forest/42 Traverse Backcountry 5,000 42 Traverse‐Slab Rd crpk‐Dominion Rd cpk Backcountry 5,000
RTM Tk‐Waitonga Falls to Mangaehuehu Hut
Backcountry 4,000
Whakapapaiti Valley Track Backcountry 3,000 RTM tk‐Bruce Rd‐Whakapapaiti Vally tk jn Backcountry 3,000
Blyth Hut track Backcountry 3,000 Erua Forest Mtb tks‐Access via Middle Rd Backcountry 2,000
RTM tk‐Whakapapaiti Vally tk jn‐L Surprise Backcountry 2,000 Top and Clymo Tracks Backcountry 2,000
RTM Tk‐Mangaehuehu Hut to Wahianoa River
Backcountry 2,000
Kapoors‐Frost Flat ‐ 42 Traverse/Slab Rd Backcountry 1,000 Old Blyth Track Backcountry 1,000
Mangahuia Track Backcountry 1,000 Waione/Cokers‐(to Mangatepopo Stream) Backcountry 750
Horopito Track Backcountry 600 South Pylon Access Track Backcountry 500
Pokaka Mill ‐Slab Rd (to 42 Traverse) tk Backcountry 500 N Pylon Access Tk/Erua Pylon Mtb Routes Backcountry 500
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