Regional Tourism Report – twt conservancy
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- Bu səhifədəki naviqasiya:
- Number of trips by New Zealanders involving selected active recreation activities (Source: Domestic Travel Survey) Activity
- Number of trips by New Zealanders involving selected passive recreation activities (Source: Domestic Travel Survey) Activity
- NZ Residents Travelling to the TWT RTO Regions to YE December 2012 (Source: Domestic Travel Survey)
- Visitor Nights 31
- Commercial Guest Nights in the TWT RTO Regions to March 2013 (Source: Commercial Accommodation Monitor)
- Visitor Expenditure 32
- 3.1.4 Relevant niche tourism trends 33 , 34 , 35 , 36
- Most relevant to DOC
- Seniors tourism
- Fastest growing nature based activities in the future* Slowest growing nature based activities in the future* Kayaking
- Visit beach/waterside
- Cultural and heritage tourism
- Health and wellness tourism
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Activities
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Walking/trekking remains one of the most popular activities undertaken by New Zealanders on domestic trips. Niche activities such as snow sports and cycling have also shown strong growth in recent years.
Survey) Activity YE Dec 2011 YE Dec 2012 % change Walking and trekking 4,739,845 4,780,124 +1 Swimming 1,908,711 1,684,902 ‐12 Fishing
1,536,556 1,417,860 ‐8 Hunting/shooting 470,597 413,085
‐12 Snow sports 345,992 424,546
+23 Cycle sports 448,951 548,057
+22
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29 of 90 More passive outdoor and nature‐based activities have also increased in popularity over the last two years. However fluctuations are present over the longer term.
Survey) Activity YE Dec 2011 YE Dec 2012 % change Sightseeing (land) 4,872,718 4,905,273 +1 Other scenic/natural attractions 4,511,105 4,732,748 +5 Volcanic/geothermal attractions 964,406 1,139,390 +18 Lookouts and viewing platforms 148,734 179,483
+21 Heritage attractions 146,384 244,801
+67 Nth Island National Parks 14,614 33,874
+32 Birdwatching 120,482 153,734
+28
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The relatively stable domestic travel market is mirrored by visitation trends in the TWT regions, as seen in the following data drawn from the Domestic Travel Survey.
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Ministry of Business, Innovation and Employment. Domestic Travel Survey Data. Year
ended Mar 11
Year ended
Jun 11 Year
ended Sep 11
Year ended
Dec 11 Year
ended Mar 12
Year ended
Jun 12 Year
ended Sep 12
Year ended
Dec 12 Lake Taupo RTO 688,481 744,987
714,682 785,322
769,321 749,899
783,211 711,509
Rotorua RTO 558,459
572,679 606,323
678,952 691,430
753,697 742,908
617,911 Taranaki RTO 457,376 422,855
405,554 412,500
442,775 494,295
504,947 429,676
Ruapehu RTO 259,092
278,655 303,754
307,423 310,410
298,352 266,824
245,656 Wanganui RTO 164,785 168,631
159,516 171,109
192,749 175,423
160,711 147,053
‐ 100,000
200,000 300,000
400,000 500,000
600,000 700,000
800,000 900,000
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30 of 90 These trends were confirmed in the observations made by regional tourism experts interviewed for this report. Representatives of local RTOs, in particular, identified a stable trend in domestic visitation to their regions and expressed optimism about the outlook for the medium‐term.
An examination of the nights spent by domestic visitors in the TWT regions also shows stability over time, with only a slight increase apparent in the trend for Taupō. Varying seasonal patterns are also apparent in this data, with only Ruapehu experiencing its peak season during the winter months.
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‐ 10,000 20,000 30,000
40,000 50,000
60,000 70,000
80,000 90,000
100,000 Ja n ‐10 Mar
‐10 May
‐10 Jul
‐10 Se p ‐10 Nov
‐10 Ja n ‐11 Mar
‐11 May
‐11 Jul
‐11 Se p ‐11 Nov
‐11 Ja n ‐12 Mar
‐12 May
‐12 Jul
‐12 Se p ‐12 Nov
‐12 Ja n ‐13 Mar
‐13 Taupo
Taranaki Ruapehu
Wanganui Linear (Taupo) Linear (Taranaki) Linear (Ruapehu) Linear (Wanganui)
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31 of 90 Visitor Expenditure 32
The Regional Tourism Indicators (RTIs) show a stable domestic expenditure trend for the Taupō area, with peak season expenditure in December/January.
Domestic market expenditure in the Taranaki RTO region has increased gradually over time, while the reverse is apparent in Ruapehu. Patterns of expenditure in Ruapehu also confirm the area’s status as a winter holiday destination for the domestic market (peak season during the winter months, preceded by an autumn peak probably around the Easter holiday period).
Refer to charts overleaf.
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0 20 40 60 80 100 120
140 160
180 Ja n ‐08 Ma r‐ 08 Ma y‐ 08 Ju l‐ 08 Se p ‐08 No v‐ 08 Ja n ‐09 Ma r‐ 09 Ma y‐ 09 Ju l‐ 09 Se p ‐09 No v‐ 09 Ja n ‐10 Ma r‐ 10 Ma y‐ 10 Ju l‐ 10 Se p ‐10 No v‐ 10 Ja n ‐11 Ma r‐ 11 Ma y‐ 11 Ju l‐ 11 Se p ‐11 No v‐ 11 Ja n ‐12 Ma r‐ 12 Ma y‐ 12 Ju l‐ 12 Se p ‐12 No v‐ 12 Ja n ‐13 Ma r‐ 13 Ind e x Lake Taupo RTO Total (all Regions of Origin) Linear (Total (all Regions of Origin))
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0 20 40 60 80 100
120 140
160 Ja n ‐08 Ma r‐ 08 Ma y‐ 08 Ju l‐ 08 Se p ‐08 No v‐ 08 Ja n ‐09 Ma r‐ 09 Ma y‐ 09 Ju l‐ 09 Se p ‐09 No v‐ 09 Ja n ‐10 Ma r‐ 10 Ma y‐ 10 Ju l‐ 10 Se p ‐10 No v‐ 10 Ja n ‐11 Ma r‐ 11 Ma y‐ 11 Ju l‐ 11 Se p ‐11 No v‐ 11 Ja n ‐12 Ma r‐ 12 Ma y‐ 12 Ju l‐ 12 Se p ‐12 No v‐ 12 Ja n ‐13 Ma r‐ 13 Ind e x Taranaki RTO Total (all Regions of Origin) Linear (Total (all Regions of Origin)) 0 50 100 150
200 250
Ja n ‐08 Ma r‐ 08 Ma y‐ 08 Ju l‐ 08 Se p ‐08 No v‐ 08 Ja n ‐09 Ma r‐ 09 Ma y‐ 09 Ju l‐ 09 Se p ‐09 No v‐ 09 Ja n ‐10 Ma r‐ 10 Ma y‐ 10 Ju l‐ 10 Se p ‐10 No v‐ 10 Ja n ‐11 Ma r‐ 11 Ma y‐ 11 Ju l‐ 11 Se p ‐11 No v‐ 11 Ja n ‐12 Ma r‐ 12 Ma y‐ 12 Ju l‐ 12 Se p ‐12 No v‐ 12 Ja n ‐13 Ma r‐ 13 Ind e x Ruapehu RTO Total (all Regions of Origin) Linear (Total (all Regions of Origin))
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33 of 90 Domestic visitor expenditure in the Wanganui area has increased very slightly over the last five years.
0 20 40 60 80 100
120 140
Ja n ‐08 Ma r‐ 08 Ma y‐ 08 Ju l‐ 08 Se p ‐08 No v‐ 08 Ja n ‐09 Ma r‐ 09 Ma y‐ 09 Ju l‐ 09 Se p ‐09 No v‐ 09 Ja n ‐10 Ma r‐ 10 Ma y‐ 10 Ju l‐ 10 Se p ‐10 No v‐ 10 Ja n ‐11 Ma r‐ 11 Ma y‐ 11 Ju l‐ 11 Se p ‐11 No v‐ 11 Ja n ‐12 Ma r‐ 12 Ma y‐ 12 Ju l‐ 12 Se p ‐12 No v‐ 12 Ja n ‐13 Ma r‐ 13 Ind e x Wanganui RTO Total (all Regions of Origin) Linear (Total (all Regions of Origin))
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34 of 90 3.1.4 Relevant niche tourism trends 33 , 34 , 35 , 36
Several emerging special interest markets are expected to continue growing on a global basis, with the highlighted set below being considered of most relevance to DOC in the context of the TWT Conservancy due to the regions’ rural, natural and other geographic features and infrastructure.
Less relevant to DOC Rural tourism Cruise tourism Nature based tourism Space tourism Cultural and heritage tourism Business events tourism Adventure tourism Religious tourism Health and wellness tourism Event tourism Seniors tourism Urban tourism Local niche markets Gap travel
Rural tourism involves tourism activities which take part in country areas. Rural tourism is closely related to the traditional and romantic idea of ‘the good old days’ (a pure and simple lifestyle), experiencing what is perceived as a ‘healthy’ lifestyle (with fresh air, wholesome food and exercise), getting away from a stressful and fast‐paced city environment to the peace and tranquility of the bush; and enjoying the friendly warmth and hospitality of country people. Thus, nostalgia of the origins, the need for recuperation of the lost link with nature, and the ‘basics’ of life, in an increasingly complex, highly organised, anonymous, congested, stressful urban and ‘inhuman’ surrounding constitute the principal attraction of rural areas.
Nature‐based tourism will continue to be one of the fastest growing areas of the tourism industry and a very important justification for conservation. The increasing dominance of technology in our daily lives also promotes this trend. Rainforests, wilderness areas, the ocean and other unpolluted regions provide a unique and necessary chance to escape from stressful work environments. As the world’s supply of pristine natural environments dwindles, however, and the demand for them increases, their price will increase compared to mass tourism experiences. Many destinations are developing ‘ecotourism’ (responsible travel that conserves natural environments and sustains the well‐being of local people) to satisfy a growing demand for nature‐ based tourism and also to help preserve the stock of ‘natural capital’ so important to a sustainable tourism industry. On a global scale, the demand for ecotourism and nature‐based holidays is expected to double and even triple in the next 20 years. Ecotourism trips can cover a wide range of features with different levels of intensity of involvement, while the nature component provides the opportunity for it to be a tool for preservation, conservation, appreciation and learning.
Potential will only be realised if natural resources are managed appropriately. Destinations and enterprises will need to better manage their natural and cultural attractions in order to conserve these resources for environmentally conscious markets and as draw cards for all types of visitation.
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Dwyer L., Megatrends underpinning tourism to 2020: Analysis of key drivers for change. STCRC 2008
34 Balmford A, Beresford J, Green J, Naidoo R, Walpole M, et al. (2009) A Global Perspective on Trends in Nature‐Based Tourism. PLoS Biol 7(6): e1000144. doi:10.1371/journal.pbio.1000144
35 Living Reviews. Outdoor Recreation and Nature Tourism: A European Perspective. Living Rev. Landscape Res., 1, (2007), 2 http://www.livingreviews.org/lrlr‐2007‐2
36 Ministry for Culture and Heritage, Demand for Cultural Tourism. Angus & Associates 2008
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To help meet the need for nature‐based tourism, developers are using new technology to create artificial environments close to origin markets. An implication of climate change, however, is that destinations and products will seek to become both weather independent (through artificial environments) and attractive to markets that are less weather dependent (conventions; specialty markets—ecotourism, culture/heritage, education and training).
The paper ‘A Global Perspective on Trends in Nature Based Tourism’ investigates reports that state rapid growth in nature‐based tourism and recreation add significant weight to the economic case for biodiversity conservation but seem to contradict widely voiced concerns that people are becoming increasingly isolated from nature. This apparent paradox has been highlighted by a recent study showing that on a per capita basis, visits to natural areas in the United States and Japan have declined over the last two decades.
There are growing concerns about an emerging disconnect between people and their natural environments. Increasing urbanisation and the rise of sedentary, indoor pastimes (such as television, the Internet, and video games) have been linked to a reduction in informal, outdoor recreation, with potentially serious consequences for childhood development, mental and physical wellbeing, and environmental knowledge and concern. Many see this as a major challenge for biodiversity conservation if people no longer experience and know their natural environments, how can they be expected to care about them?
However the paper finds that while visit rates to natural areas are indeed declining in some wealthy countries, in roughly three‐quarters of the nations where data was available, visits to Protected Areas were increasing. Internationally, rates of growth in the number of visits to such areas show a clear negative association with per capita income, which interestingly is matched by trends in international arrivals as a whole. The results suggest that, despite worrying local downturns, nature‐related tourism is far from declining everywhere, and may still have considerable potential to generate funds for conservation and engage people with the environment.
Another paper investigating outdoor recreation and nature tourism from a European perspective and compared to North America points to the same drivers and trends in nature based tourism as described in the sections above and resulted in a list of growing outdoor activities, some of which are also applicable to the TWT region (highlighted):
Slowest growing nature based activities in the future* Kayaking Motor boating Snowboarding Primitive camping Jet skiing Sailing View or photograph fish Visit historic sites Snow mobiling Snorkeling/Scuba Ice fishing Visit beach/waterside Sledding Downhill skiing Backpacking Other Fishing Day Hiking Caving
Bicycling Small game hunting Horseback riding Picnicking Canoeing Swimming *Not ordered by importance
Cultural tourism has many forms and levels of intensity. Small volumes are motivated by an educational, academic perspective, while at the other end of the spectrum large volumes of resort or general interest tourists want a cultural component such as a day trip to a heritage site. Tourists seeking ‘authenticity’ in their
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36 of 90 experiences will provide additional pressure for the preservation of historic (heritage) monuments, ethnic culture and pristine nature. With regard to demand for cultural tourism products, our analysis suggests that cultural experiences are a factor in the travel decision‐making of at least one‐third of international visitors, but fewer than 10% of domestic visitors. In the international market segment, demand for cultural experiences is generally strongest amongst women, older visitors (45 years or more) and those originating from North America and Germany. Tourism New Zealand’s Visitor Satisfaction research suggests that, amongst international visitors, interest is highest overall in regard to Maori cultural experiences and major art/cultural events. International visitor participation in arts/cultural/heritage experiences has increased since the original Demand for Cultural Tourism research was completed in 2003. However, the same cannot be said of domestic visitors, amongst whom participation rates are unchanged.
Health and fitness is becoming an increasingly important aspect of people’s lives and as such also an important aspect of travel. Increasing stress in people’s lives will generate more demand for (comfortable) reclusive and escapist products in natural and peaceful environments. Health and wellness tourism is destined to become a huge niche market by 2020. People will combine treatments and travel. Holidays, once purely recreational, are moving into the realm of physical, mental and even spiritual rejuvenation. There is increased interest in alternative medicine and activities such as yoga and meditation, fitness and exercise programs, aromatherapy, weight loss and spa treatments, in the expectation of delivering better balance between humans and nature. There are substantial opportunities for operators to develop health tourism products and services. These can include promoting core health themes for body, mind and soul programs for different niche markets; nature based, indigenous and environment‐friendly products; low frill health tourism; and work with health care professionals.
Declining population growth rates in the industrialised countries have two important implications for tourism: first, the population of developing countries will comprise a growing proportion of the world total; and, second, the numbers of older persons in industrialised countries will constitute a higher percentage of the total population in such countries. The direct consequence of this ageing pattern will be that seniors will be responsible for a bigger share of all holiday spending. It will also have a notable impact on the type of holidays taken and destinations chosen.
Many older people want to enjoy the same activities and entertainment that they enjoyed in their youth, and they have more disposable income to spend on them. Coupled with better health they will demand products and services that cater to their ageing needs. Interest in sea cruising and nomad travel (car/campervan) will continue to attract this market. There are opportunities to develop product and services that support this type of travel. Mature travellers also may well be more interested in cultural and heritage tourism and self education. There will be a growing emergence of rich‐packers (wealthy urban professionals that return to the countries they once visited as penniless backpackers).
Individual countries and regions have particular assets that provide the basis for both established and emerging special ‘niche’ tourism markets. While the aforementioned markets apply ‘globally’ to tourism, this doesn’t preclude specific destinations developing new products and services for special interest markets. In the context of the TWT region local niche markets can apply in regards to hunting, fishing, film tourism, kayaking, mountain biking and cycling in general. |