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səhifə | 111/119 | tarix | 05.06.2022 | ölçüsü | 0,88 Mb. | | #60668 |
| Samarqand iqtisodiyot va servis instituti marketing kafedrasi
Қўшимча адабиётлар
Gary Armstrong, Philip Kotler. Principles of Marketing. 2016, Paperback: 720 pages, Pearson.
Philip Kotler, Kevin Lane Keller. Marketing Management. Pearson Education, Inc., publishing as Prentice Hall, United States of America 2012 y
Business-to-Business Marketing Textbooks: A Comparative Review. Klaus Backhaus, Katrin Muehlfeld. Journal of Business-to-Business Marketing
Business Market Management Understanding, Creating and Delivering Value By Anderson, Narus and Narayandas Pearson, Prentice Hall www.prenhall.com 2009
Business Marketing Management b2b. By Hutt and Speh South-Western CENGAGE Learning www.cengagebrain.com 2013
Ахборот манбалари
www.gov.uz – Ўзбекистон Республикаси хукумат портали.
www.lex.uz – Ўзбекистон Республикаси Қонун ҳужжатлари маълумотлари миллий базаси.
https://www.gtu.ac.in/syllabus/NEW_MBA_4/3549281.pdf
https://www.pdfdrive.com/b2b-marketing-books.html
https://www.pdfdrive.com/b2b-marketing-books.html
https://www.pdfdrive.com/business-marketing-management-b2b-11th-ed-d941924.html
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Самарқанд иқтисодиёт ва сервис институти томонидан ишлаб чиқилган ва тасдиқланган.
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Фан/модул учун масъул:
Д.Ҳ.Холмаматов – СамИСИ, “Маркетинг” кафедраси доценти, иқтисодиёт фанлари бўйича фалсафа доктори
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Тақризчилар:
О.М.Пардаева – ТДИУ Самарқанд филиали, “Озиқ-овқат ва қишлоқ хўжалиги иқтисодиёти кафедраси мудири, PhD
И.Х.Насимов – СамДУ, “Тармоқлар иқтисодиёти” кафедраси доценти, PhD
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Dostları ilə paylaş: |
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