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promotion tools
sales
4. Product competitiveness
4.1. Product quality
Describes the ability of the
product to meet needs in
accordance with its functions
Comprehensive assessment
method
4.2. Product price
As can be seen from the table above, the first group includes statistical indicators that
characterize the efficiency of production process management: savings in production costs,
efficiency in the use of fixed assets, improvement of product preparation technology, organization
of labor in production.
The second group combines indicators that reflect the efficiency of fixed assets
management: the independence of the enterprise from external sources of financing, the ability of
the enterprise to repay its debt, the possibility of sustainable development of the enterprise in the
future.
The third group includes indicators that allow you to get an idea of the effectiveness of
product promotion and sales management on the market by means of advertising and sales
promotion. The fourth group includes indicators of the competitiveness of the goods - the quality of
the goods and its price.
References: 1.
Зулькарнаев И.У., Ильясова Л.Р. метод расчета интегральной конкурентоспособности
промышленных, торговых и финансовых предприятий // Маркетинг в России и за рубежом. 2015. № 4
(24). С. 17-27.
2.
Ползунова Н.Н. Конкурентоспособность высокотехнологичных промышленных предприятий:
теоретико-прикладные аспекты: монография. Владимир: Аркаим, 2017. 149 с
3.
Belykh, V.I.: Principles of Formation of the Competitiveness of the Automobile Transport Industries.
Multidisciplinary Network Electronic Scientific Journal of the Kuban State Agrarian University. 2011. № 71.
p. 414-424.
4.
Lipovatz, D., Mandaraka, M., & Mourelatos, A. (2000). Multivariate analysis for the assessment of
factors affecting industrial competitiveness: The case of Greek food and beverage industries. Applied
Stochastic Models in Business and Industry, 16(2), p.85-98.
