Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 106
Figure-3. Factors that determine the competitiveness of an industrial enterprise Since the components of strategic potential are directly related to all types of resources of an
industrial enterprise, the expansion of one or another resource in relation to other resources allows
the implementation of the specified strategic goals. Naturally, strengthening only one element of
strategic potential cannot significantly strengthen the competitive position of an industrial enterprise
in the network. For this, it is necessary to make all interrelated elements of strategic potential in
accordance with the conditions of the external environment, which ultimately ensures a higher level
of competitiveness of the industrial enterprise.
It follows that one of the most important goals of strategic management is the rational
distribution of limited resources between the elements of strategic potential, that is, determining
where resources should be placed more profitably to ensure a high level of competitive advantage.
Figure-4. Competitive strategies and competitive advantages of an industrial enterprise Market share Innovation
authority
production capacity
Marketing potential
Investment and financial
potential
Enterprise strategy Management and corporate culture The position of the enterprise in the market 1
2
3
4
5
Competitive strategy
Cost reduce
Respond immediately to
market needs
Product
Differentiation
Market
segmentation
Introducing news
Low cost
Break away from competitors
due to a quick management
system
The uniqueness of the
products, its high
quality or special
design
Comprehensive
service to the
market segment
A new market
“Niche” where
there are no
competitoprs
Key competitive advantages
