Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 103
In other words, numbers can be used to describe the competitiveness of a product compared
to other products.
To determine the competitiveness of industrial enterprises, it is necessary to study existing
economic and financial indicators that show profitability, productivity, turnover, business activity
and liquidity. In our opinion, these indicators also characterize the activity of the analyzed
enterprise.
In order to determine the competitiveness of industrial enterprises in the process of
marketing research, some numerical indicators are used that indicate the level of stability of the
state of the enterprise, the ability to produce products that are in high demand in the market, to
provide planned and stable final results.
Figure 2. Chart of statistical assessment of competitiveness of products of industrial enterprises [4] Statistical study of the
foreign market
Statistical study of
competitors
Studying the needs of qualified
buyers
Formation of requirements for the product
List of indicators to be statistically evaluated
Statistical evaluation of individual indicators by parameters
Determining the free index of competitiveness according to the following
statistical indicators:
economic
technic
normative
economic
technic
normative
economic
technic
normative
Consumer price
analysis
Statistical calculation of the integral indicator
of product competitiveness
Statistical assessment of competitive satisfaction
No
Yes
Identify measures to
increase
competitiveness
Decision on
product production
