Science and Education in Karakalpakstan issn 2181-9203 Science Magazine chief editor

Science and Education in Karakalpakstan. 2023 №2/1 ISSN 2181-9203 
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consumed services. Currently, in the domestic service sector, the processes of adapting enterprises 
to demand have noticeably intensified, but they have not yet gained due strength[2]. 
Unique, but, apparently, not adaptable to the conditions of Uzbekistan (due to the 
peculiarities of the Uzbek mentality), Japan has demonstrated the experience of achieving the 
highest level of quality in the production of products and services. Although this experience is 
formally associated with relatively small institutional changes in production in Japanese firms 
(creation of quality circles), they have proved to be very effective. The main reasons for achieving 
success were a clear understanding of the goals, focus on the best Western models and the 
persistence characteristic of the Japanese in the implementation of the specific tasks. Quality circles 
originated in the early 80s as a new idea that Japanese companies believed in in the hope of beating 
their American and European competitors. 
These circles are a team of 10-12 people who work as a single team and pursue common 
goals in their activities, namely: studying the structure of the needs of their customers and gradually 
improving the quality of goods and services. The members of this team usually met every week, 
devoting several hours to identifying existing problems and systematically looking for solutions in 
order to improve the company's performance. The phenomenon of quality circles should be 
considered in a historical context. At the stage after the military recovery of the economy (in the 
late 40s and 50s), Japan produced goods that were copies of the corresponding Western designs and 
were of poor quality. This offended the national pride of the Japanese and pushed them to take all 
sorts of measures aimed at improving quality. Until a few decades ago, Japanese goods were 
considered cheap, but bad; and today they have become synonymous with the highest quality. 
Along with the legendary Japanese management, the quality of goods and services provided is the 
main explanation for the outstanding success of Japan [4]. 
The marketing factor is especially significant in the service sector. By virtue of their 
specificity, services are goods that do not have a material form; it is a product that cannot be 
touched and seen; but you can hear about it, and you can try it. In this regard, for the marketing of 
services, it is especially important, firstly, advertising and information; secondly, a thoughtful 
system of presentations, and, in particular, a discount program for the provision of free services (for 
new forms of service). Both of these methods of attracting customers are widely used in the West 
and have proven themselves well. 
The infrastructure creates the necessary prerequisites for the effective functioning of service 
enterprises. In the West, the infrastructure of the service sector is the object of state support, 
especially for services of great social importance - transport services, communications, etc. Thus, in 
Japan, Internet and mobile telephone services are subsidized by the state; the construction of roads 
and railways is carried out at the expense of the budget, etc. 
Another recipe for the efficiency of the functioning of Western enterprises operating in the 
service sector is the preferential use of highly qualified personnel. The issues of rational 
involvement of labor resources in this area in the developed countries of the West have always been 
in the center of attention of managers, and have recently become especially relevant. For 
comparison: in our country, in the service sector, a significant part of workers are either poorly 
qualified or have migrated from other sectors of the national economy and do not have specialized 
knowledge, work experience, etc. 
It should be noted that as the share of agricultural and industrial production in the gross 
national product of developed Western countries (the total cost of production of the country) 
decreased and the role of the service sector increased, there was a significant intensification of 
theoretical studies of companies engaged in this area specifically in the field of labor resources 
management. In the course of these studies, it was found that personnel quality issues depend on the 

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