Specific service offer in hospitality. Describe dj



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Marketing exam mia2 (1)

DJ Patil, pioneer of the new (and chaotic) frontier of business
DJ Patil pulls a 2-foot-long metalbar from his backpack. The contraption, which he calls a "double pendulum," is hinged in the middle, so it can fold in on itself. Another hinge on one end is attached to a clamp he secures to the edge of a table. "Now," he says, holding the bar vertically, at its top, "see if you can predict where this end will go."
Then he releases it, and the bar begins to swing wildly, circling the spot where it is attached to the table, while also circling in on itself. There is no pattern, no way to predict where it will end up. While it spins and twists with surprising velocity, Patil talks to me about chaos theory. "The important insight," he notes, "is identifying when things are chaotic and when they're not."
In high school, Patil got kicked out of math class for being disruptive. He graduated only by persuading his school administrator to change his F grade in chemistry. He went to junior college because that's where his girlfriend was going, and signed up for calculus because she had too. He took so long to do his homework, his girlfriend would complain. "It's not like I'm going to become a mathematician," he would tell her.

Patil, 37, is now an expert in chaos theory, among other mathematical disciplines. He has applied


computational science to help the Defence Department with threat assessment and bioweapons containment; he worked for eBay on web security and payment fraud; he was chief scientist at LinkedIn, before joining venture- capital firm Greylock Partners. But Patil first made a name for himself as a researcher on weather patterns at the University of Maryland: "There are some times," Patil explains, "when you can predict weather well for the next 15 days. Other times, you can only really forecast a couple of days. Sometimes you can't predict the
next two hours. »
The business climate, it turns out, is a lot like the weather. And we've entered a next-two hours era. The pace of change in our economy and our culture is accelerating-fuelled by global adoption of social, mobile, and other new technologies—and our visibility about the future is declining. From the rise of Facebook to the fall of Blockbuster, from the downgrading of U.S. government debt to the resurgence of Brazil, predicting what will happen next has gotten exponentially harder. Uncertainty has taken hold in boardrooms and cubicles, as executives and workers (employed and unemployed) struggle with core questions: Which competitive advantages have staying power? What skills matter most?
DJ Patil is a GenFluxer. He has worked in academia, in government, in big public companies, and in start-ups; he is a technologist and a businessman; a teacher and a diplomat. He is none of those things and all of them, and who knows what he will be or do next? Certainly not him. "That doesn't bother me," he says. "I'll find something"



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