Elaborate the Hotel experience that would Suit him Best: Present your Offer using 7P’s as synthesis tool (10 points)
The Mix Marketing is based on the 7’s P.
Now, that we know his motivations, we can craft a Hotel exereince that would Suit him best.
Product: It will be necessary to focus on high technology with very high security. Guarantee the security. The strategy will be based on new trends / new ideas.
Place : Somewhere where is a famous place with a new innovations, example Dubai.
Price : Use the Skimming strategies. Sell a product at a very high price and in small quantities in order to have a "luxury" brand image. It will also add an emerging framework, which will give an attractive aspect, which will allow the hotel to be remarkeble.
Promotion : Use the Social network especially linkedln. Then, let it be the word of mouth.
People : The hotel will have to focus on customization and adaptability of demand. The establishment will have to focus only on the interested people.
Physical Environment : It will be necessary to collect the most customer testimonials, or manage customer reviews on online platforms and social networks. Bring in influencers, people with notorieties thanks to specific events.
Process: It will be necessary to be attentive to the customer reactions and expectations. Make sure that his stay is perfect.
