Specific service offer in hospitality. Describe dj

Elaborate the Hotel experience that would Suit him Best: Present your Offer using 7P’s as synthesis tool (10 points)

The Mix Marketing is based on the 7’s P.

Now, that we know his motivations, we can craft a Hotel exereince that would Suit him best.

• Product : It will be necessary to focus on high technology with very high security. Guarantee the security. The strategy will be based on new trends / new ideas.

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  Place : Somewhere where is a famous place with a new innovations, example Dubai.
  

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  Price : Use the Skimming strategies. Sell a product at a very high price and in small quantities in order to have a "luxury" brand image. It will also add an emerging framework, which will give an attractive aspect, which will allow the hotel to be remarkeble.
  

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  Promotion : Use the Social network especially linkedln. Then, let it be the word of mouth.
  

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  People : The hotel will have to focus on customization and adaptability of demand. The establishment will have to focus only on the interested people.
  

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  Physical Environment : It will be necessary to collect the most customer testimonials, or manage customer reviews on online platforms and social networks. Bring in influencers, people with notorieties thanks to specific events.
  

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  Process : It will be necessary to be attentive to the customer reactions and expectations. Make sure that his stay is perfect.