3
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN
10
Figure 1:
Number of estimated measles deaths (in thousands) globally 2000-2010
535,3
528.8
373.8
484.3
331.4
384.8
227.7
137.5
177.9
139.3
130.1
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
74% decrease compared with 2000 (Figure 1), and a 23% decline in under-five deaths worldwide
between 1990 and 2008 (6).
The MR Initiative began supporting rubella control and CRS prevention activities in countries in
central and eastern Europe in the early 2000s, and observed the increasing benefits of its efforts
with respect to reducing the burden of rubella. As a result, the MR Initiative now includes rubella
control goals as an integral part of its efforts, as demonstrated in this Strategic Plan.
In 2010, the World Health Assembly committed to reduce measles deaths by 95% of the 2000
levels by 2015. By 2010, estimated global measles mortality decreased 74% from 535 300 deaths
in 2000 to 139 300 in 2010. Measles mortality was reduced by more than three-quarters in all
WHO regions except the WHO southeast Asia Region. India accounted for 47% of estimated
measles mortality in 2010, and the WHO African region accounted for 36%.
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN 11
This Plan presents a five-pronged strategy to reach the measles, rubella and CRS national,
regional and global targets and goals. The strategies include high vaccination coverage,
laboratory-backed surveillance, monitoring and evaluation, outbreak preparedness and
response, communication and community engagement, and research and development. The Plan
builds on 30 years of experience in implementing immunization programmes and reflects the
lessons learned to date by the MR Initiative and other globally coordinated disease-management
efforts, including the Global Polio Eradication Initiative (GPEI). It particularly seeks to extend the
experience gained by the WHO Region of the Americas in eliminating measles, rubella and CRS,
to all other regions.
In addition to these strategies, the Plan outlines guiding principles that provide a foundation
for all measles and rubella control efforts as well as a list of priority countries that require
additional support to meet current goals. The Plan also identifies key challenges to measles and
rubella control and elimination, and offers solutions to these challenges. It discusses the roles
and responsibilities of stakeholders, and provides indicators to monitor and evaluate national,
regional and global progress towards the vision and goals.
The five spearheading partners of the MR Initiative — the American Red Cross (ARC), United
States Centers for Disease Control and Prevention (CDC), United Nations Children’s Fund
(UNICEF), United Nations Foundation (UNF) and World Health Organization (WHO) — endorse
this Global Measles and Rubella Strategic Plan 2012–2020.
The MR Initiative has developed the Plan through an extensive consultation process, aligned
it with the WHO/UNICEF Global Immunization Vision and Strategy (GIVS) (7), and expects to
include it in the operational plans for the Decade of Vaccines (8). The Plan reflects national and
regional experiences and changes in disease epidemiology, and incorporates insights from
research findings, guidance and recommendations available since the last Measles Strategic
Plan published in 2005 (9). It particularly incorporates the guidance and recommendations of the
WHO Strategic Advisory Group of Experts on Immunization (SAGE) on measles (10–13) and on
rubella and rubella vaccine use and the need to integrate rubella control activities with measles
elimination activities. The Plan also reflects the recommendations of the WHO ad hoc Global
Measles Advisory Group to assess the feasibility of measles eradication (14).
However, the MR Initiative remains concerned about the reduction in political and financial
commitment since 2008 which is putting at risk the significant gains made and the global
imperative to eliminate measles and rubella. Indeed, outbreaks of measles have been on the
rise since 2009, particularly in the African, South-East Asia and European Regions and in North
America (15).
It is unacceptable that every day 380 children still die from measles and 300 children still enter
the world with the disabilities of CRS despite the availability of effective, safe and inexpensive
vaccines. Achieving MDG4 and global measles-mortality reduction goals will require a further
increase in measles vaccine coverage.
Through a combination of innovation, resources and political will, we can work together to
achieve and maintain the global elimination of measles, rubella and CRS.
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN
12
VISION, GOALS
AND MILESTONES
Strategic planning,
coordination and
cooperation at every
level are essential to
achieve a world without
measles, rubella and
congenital rubella
syndrome.
We must work together.
4
VISION
Achieve and maintain a world without measles, rubella and
congenital rubella syndrome (CRS).
GOALS
By end 2015
• Reduce global measles mortality by at least 95% compared
with 2000 estimates.
• Achieve regional measles and rubella/CRS elimination goals.
By end 2020
• Achieve measles and rubella elimination in at least five WHO regions.
MILESTONES
By end 2015
• Reduce annual measles incidence to less than five cases per million and maintain that
level.
• Achieve at least 90% coverage with the first routine dose of measles-containing vaccine
(or measles- rubella-containing vaccine as appropriate) nationally, and exceed 80%
vaccination coverage in every district or equivalent administrative unit.
• Achieve at least 95% coverage with M, MR or MMR during supplementary immunization
activities (SIAs) in every district.
• Establish a rubella/CRS elimination goal in at least three additional WHO regions.
• Establish a target date for the global eradication of measles.
By end 2020
• Sustain the achievement of the 2015 goals.
• Achieve at least 95% coverage with both the first and second routine doses of measles
vaccine (or measles- rubella-containing vaccine as appropriate) in each district and
nationally.
• Establish a target date for the global eradication of rubella and CRS.
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN 13
GLOBAL CONTEXT
MEASLES VACCINATION
Despite the availability of a safe, heat-stable, effective and inexpensive measles vaccine, and
the substantial progress towards measles control, measles remains one of the leading causes
of preventable death globally among children. In 2000, the World Health Assembly adopted a
resolution to reduce global measles deaths by half compared with 1999 levels, from 2000–2005.
This goal was achieved globally following the implementation of a five-year strategic plan to
increase coverage with measles vaccination through routine immunization and SIAs. Concurrently,
the delivery of other safe, effective and affordable child-survival health interventions were scaled
up (such as combining measles vaccine with vitamin A supplementation, deworming medicine,
insecticide-treated bednets and polio vaccine) in the highest burden countries (16). The targeted
countries supported the strategy with strong political commitment.
Following this achievement, the MR Initiative supported a five-year strategic plan in 2006 with
a more ambitious goal to reduce estimated measles mortality by 90% by 2010 compared with
2000 levels. Considerable progress was achieved by 2010[1] : about 9.6 million deaths were
averted by measles immunization during 2000-10 including routine and SIAs, and with the
exception of the South-East Asia Region, all WHO regions have achieved at least 75% reduction
in measles mortality in 2010 compared to 2000. The 90% measles mortality reduction goal was
not achieved mainly due to delayed implementation of measles control activities in India and
large-scale measles outbreaks in Africa.
By 2011, all 194 WHO Member States had introduced or begun the process of introducing a
two-dose measles vaccination strategy delivered through routine immunization services and/
or SIAs. According to WHO and UNICEF estimates, global routine coverage with a first dose
of measles vaccine (MCV1) increased from 72% in 2000 to 85% in 2010 (Figure 2) (17). During
this same period, coverage increased from 58% to 78% in the 47 countries with the highest
burden of measles
1
. By the end of 2010, the routine immunization schedules of 139 countries
included two doses of measles-containing vaccine (MCV), and in 2011, GAVI supported 11 more
countries to introduce a routine second dose of measles (MCV2). The timing of MCV2 serves
as an important contact between the child and the Expanded Programme on Immunization
(EPI) because it provides an opportunity to catch up on any missed vaccinations and deliver
boosters, e.g. diphtheria-tetanus-pertussis (DTP) vaccine to older age groups.
5
1
Afghanistan, Angola,
Bangladesh, Benin,
Burkina Faso,
Burundi, Cambodia,
Cameroon, Central
African Republic,
Chad, Congo, Côte
d’Ivoire, Democratic
Republic of the
Congo, Djibouti,
Equatorial Guinea,
Eritrea, Ethiopia,
Gabon, Ghana,
Guinea, Guinea-
Bissau, India,
Indonesia, Kenya, Lao
People’s Democratic
Republic, Liberia,
Madagascar, Mali,
Mozambique,
Myanmar, Nepal,
Niger, Nigeria,
Pakistan, Papua New
Guinea, Rwanda,
Senegal, Sierra
Leone, Somalia,
Sudan, Timor-Leste,
Togo, Uganda, United
Republic of Tanzania,
Viet Nam, Yemen and
Zambia.
0
20
40
60
80
100
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
Percent vaccination coverage (%)
72
85
Source: WHO / UNICEF coverage estimates, 1980-2010 as of August 2011
global coverage
78
58
coverage in priority countries
Figure 2: 1st Dose Measles Coverage Globally and in 47 Measles
Priority Countries 2000-2010
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN
14
Between 2001 and 2011, the MR Initiative partners provided financial and technical support
to more than 80 high-burden countries which enabled the vaccination of one billion children
during SIAs over 10 years. In addition, the integration of other health interventions led to
children receiving more than 41 million insecticide-treated bednets, 94 million deworming
tablets, 127 million doses of polio vaccine and 213 million doses of vitamin A
1
. The MR Initiative
and its partners continue to work towards the goal of achieving and maintaining high levels
of population immunity through routine immunization. In addition, SIAs conducted every
two, three or four years, depending on the quality of routine immunization, currently play an
important role in protecting children in countries unable to achieve high and homogenous
vaccination coverage through routine immunization systems. These periodic, preventive SIAs
reduce the number and size of outbreaks and consequently reduce the costs, disruption, and
fear outbreaks cause both to the public and to the health-care system.
RUBELLA VACCINATION
As for measles, a safe, heat-stable, effective and inexpensive rubella vaccine exists, and
substantial progress has been made towards rubella control. However, rubella infections
remain one of the leading causes globally of preventable congenital birth defects. As of
December 2010, 131 of the 194 WHO Member States included rubella-containing vaccines
(RCVs) in their routine immunization programmes, in the form of MR or MMR (18)
2
.
In the countries yet to introduce rubella vaccine, most children already receive two doses of
measles vaccine through a combination of routine immunization and SIAs as part of accelerated
measles-mortality reduction or regional elimination efforts. Switching from M to MR or MMR
vaccine in these countries represents an opportunity that should not be missed to prevent
rubella and CRS. In addition, in November 2011, GAVI opened a funding window to support the
introduction of RCVs using the strategies recommended by SAGE in 2011 (13). These strategies
comprise conducting an initial wide age range catch-up vaccination campaign, combined with
introducing MR vaccine in the routine childhood immunization programme, using MR vaccine
in all subsequent follow-up campaigns, and introducing rubella and CRS monitoring activities.
LABORATORY NETWORK
Rapid and accurate diagnosis of measles and rubella remains essential for monitoring progress
and detecting outbreaks. Based on the structure and practices of the successful polio laboratory
network, the WHO Global Measles and Rubella Laboratory Network (LabNet) provides valuable
global information about the circulation of measles and rubella infections (19). As of October
2011, the LabNet included 690 national, sub-national and regional laboratories, serving
183 countries. All laboratories follow a standardized set of testing protocols and reporting
procedures that are constantly reviewed and improved as technological innovations occur. The
LabNet relies on a strong quality assurance programme that monitors the performance of all
laboratories through annual proficiency testing and continuous assessment. In the five-year
period between 2005 and 2009, the LabNet provided the results of over one million measles
immunoglobulin M (IgM) tests and shared sequence information on over 10 000 measles and
1000 rubella viruses (20). The LabNet is a vital resource for immunization programmes as it
documents the successes of vaccination efforts to interrupt measles and rubella transmission
nationally and internationally and is able to monitor virus transmission patterns and help
document successful elimination strategies.
2
Africa: 2/46 states;
Americas: all states;
South-East Asia:
4/11 states; Europe:
all states; Eastern
Mediterranean:
15/21 states;
Western Pacific:
21/27 states.
1
MR Initiative
(unpublished data).
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN 15
CURRENT WHO GLOBAL AND REGIONAL TARGETS
All six WHO regions have committed to measles elimination and five regions have set target
dates. The WHO Region of the Americas achieved the goal in 2002; the Western Pacific Region
aims to eliminate measles by end of 2012; and the European and Eastern Mediterranean
Regions are accelerating their measles control activities in order to eliminate measles by 2015.
In 2011, countries in the African Region took on the goal to eliminate measles by 2020, and in
2010 the South-East Asia Region adopted a resolution urging countries to mobilize resources
to support the elimination of measles, the target date for which was under discussion.
In May 2010, the World Health Assembly endorsed a series of interim measles control targets
for 2015 (21). These targets, which include exceeding 90% coverage with MCV1 nationally, and
exceeding 80% vaccination coverage in every district, highlighted the critical role of strong
routine immunization systems as a cornerstone for sustainable measles control/elimination
efforts. The targets also include reducing annual measles incidence to <5 cases per million,
maintaining that level, and reducing measles mortality by more than 95% compared with 2000
estimates.
As of the publication of this plan, three of the six WHO regions had set control or elimination
targets for rubella. The Americas and Europe targeted rubella and CRS elimination by 2010 and
2015, respectively. The Western Pacific Region aims to have significantly accelerated rubella
and CRS prevention by 2015, and the Eastern Mediterranean Region is currently discussing
the establishment of a target date for rubella elimination. The African and South-East Asia
Regions have yet to establish rubella elimination, control or prevention goals (Figure 3).
POTENTIAL FUTURE WHO GLOBAL TARGETS
The MR Initiative recognizes the dynamic and iterative nature of the strategic planning and
target-setting process, and seeks to maintain a management strategy that uses available
resources optimally to achieve the largest possible health benefits associated with the
reduction of measles, rubella and CRS.
In 2009, progress towards regional targets led the WHO Executive Board to request an
assessment of the feasibility of measles eradication. The areas covered by the assessment
included the biological, technical, socio-political and operational feasibility of measles
eradication; the cost-effectiveness of measles eradication; the adequacy of global vaccine
supply; and the impact of such an initiative on immunization services and health systems.
In late 2010, the WHO ad hoc Global Measles Advisory Group and the SAGE concluded that
measles can, and should, be eradicated, and that measles eradication activities should be
used to accelerate rubella control and the prevention of CRS, conclusions endorsed in January
2011 by the WHO Executive Board..
The 63
rd
World Health Assembly recommended proceeding to the eventual global eradication
of measles, conditional on achieving measurable progress towards reaching the 2015 global
targets and the regional measles elimination goals (21). The MR Initiative continues to explore
the best timing and approach for launching a measles eradication initiative, particularly in the
context of possible cost-sharing opportunities with the GPEI.
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN
16
2000
2010
Measles
Rubella
2015
2015
* SEAR adopted
a 95% mortality
reduction goal
by 2015
*
2020
2015
2012
Figure 3:
Current WHO Regional Measles and
Rubella
Elimination/Control Goals
In 2009, SEAR Regional Committee endorsed a resolution to mobilize support toward measles elimination.
Note: EMRO is in the process of adopting a target for rubella elimination by 2020.
GLOBAL MEASLES
&
RUBELLA
STRATEGIC PLAN 17
RECENT SETBACKS AND RISK OF RESURGENCE
Despite the successes in global measles control, progress towards a reduction in the numbers
of measles cases and deaths stagnated between 2008 and 2010 [15], largely due to numerous
prolonged measles outbreaks in Africa and Europe and the continued high measles disease
burden in India (Figure 4).
0
100000
200000
300000
400000
500000
600000
700000
800000
900000
WPR
SEAR
EUR
EMR
AMR
AFR
2010
2009
2008
2007
2006
2005
2004
2003
2002
2001
2000
Number of reported cases
The outbreaks in Europe contributed to a rise in the global number of reported cases from
7499 in 2009 to 30 625 in 2010, with most cases and outbreaks occurring in western European
countries. The outbreaks in Africa over the same time period represent a widespread
resurgence of measles that affected 28 countries in sub-Saharan Africa, with more than
250 000 reported measles cases and more than 1500 reported measles-associated deaths.
Estimated underreporting of measles suggests that true numbers of cases and deaths may be
as much as 10–50 times higher. The failure to vaccinate children and thus achieve and maintain
high levels of population immunity uniformly throughout countries, either through routine
immunization services or SIAs, is the underlying cause of the outbreaks. For example, 19
million infants (mostly in Africa and South-East Asia) did not receive MCV1 in 2010 and remain
at risk of infection and death.
Furthermore, since 2008, major funding shortfalls have contributed to delays and the
deterioration of the quality of SIAs. The outbreaks in Africa, together with continuing high
numbers of measles cases and deaths in India, threaten to undermine the contribution
of measles-mortality reduction to the achievement of MDG4. If financial and political
commitments decrease from 2010 to 2013, WHO estimates an additional 200 000 measles
deaths in 2011, rising to more than 500 000 worldwide by 2013 (22).
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