However, semi-structured interviews also have their downsides.
Low validity
The flexibility of semi-structured interviews can also lessen their validity. It can be challenging to compare responses between participants depending how far the interviewer departed from the predetermined list of questions.
The open-ended nature of semi-structured interviews can lead to the temptation to ask leading questions, leading to observer bias. Conversely, your respondents may also seek to give you the answers they think you want to hear, leading to social desirability bias, or react differently to being observed, leading to Hawthorne effect.
Semi-structured interviews can be difficult to conduct correctly due to their delicate balance of prior planning and spontaneous asides. Every participant is different in their willingness to share. It can be difficult to be both encouraging and unbiased.
Semi-structured interview questions
Since they are often open-ended in style, it can be challenging to write semi-structured interview questions that get you the information you’re looking for without biasing your responses. Here are a few tips:
Define what areas or topics you will be focusing on prior to the interview. This will help you write a framework of questions that zero in on the information you seek.
Write yourself a guide to refer to during the interview, so you stay focused. It can help to start with the simpler questions first, moving into the more complex ones after you have established a comfortable rapport.