The effects of the environment on a business

4.1. Competitive environment

4.2. PESTLE Analysis

Give your opinion and judgement on how the company has reacted to change.
Give evidence from your Research Findings.

4.3. SWOT Analysis

Give your opinion and judgement on how the company has reacted to change.
Give evidence from your Research Findings.

4.4. 5Cs Analysis

Give your opinion and judgement on how the company has reacted to change.
Give evidence from your Research Findings.

4.5. Porter’s Five Forces

Give your opinion and judgement on how the company has reacted to change.
Give evidence from your Research Findings.

4.6. Evaluation of the effects of the environment on a business

Evaluate the extent to which the business has responded to past changes in the market and business environment, and suggest how this business may react to future changes.
In the discussion you are expected to critically evaluate your research findings. You may need to re-state what your report was aiming to prove and whether this has been achieved. You should also assess the accuracy and significance of your findings, and show how it fits in the context of previous research.

Criteria covered by this task:
Unit/Criteria reference	To achieve the criteria, you must show that you are able to:
1/C.D2	Evaluate the extent to which the business environment affects a given business, using a variety of situational analysis techniques
1/C.M3	Assess the effects of the business environment on a given business.
1/C.P4	Discuss the internal, external, and competitive environment on a given business.
1/C.P5	Select a variety of techniques to undertake a situational analysis of a given business.