Welcome to this presentation!

WELCOME TO THIS PRESENTATION!

Noila Mirzailova

TASHKENT UNIVERSITY OF INFORMATION TECHNOLOGIES NAMED AFTER MUHAMMAD AL-KHWARIZMI

Student of ENG097 group:

Noila Mirzailova

Teacher:

Feruza Kadirova

Noila Mirzailova
Noila Mirzailova

Content

• Introduction
• What is Social Media?
• How Social Media works?
• Some examples of Social Media
• Types of Social Media
• 7 functions of Social Media
• Is Social Media good or bad for students?
• Advantages
• Disadvantages

Noila Mirzailova

Introduction

• Social media is a medium that is growing quite prevalent nowadays because of its user-friendly characteristics.
• Social media platforms like Facebook, Twitter, Instagramm, etc. are allowing people to unite with each other across distances.
• In other words, the entire world is at just one touch finger touch away and wholly thanks to social media. Today’s generation is particularly one of the most aggressive users of social media.

Noila Mirzailova

What is Social Media ?

• Social Media can be defined as an array of internet-based platforms, which promotes and enhance the sharing of information.
• Some of the most common types of social media are websites and applications focused to microblogging, forums, social bookmarking, social creation, social networking and Wikipedia.

Noila Mirzailova

How Social Media works ?

• Social Media sites start with a user creating a profile, usually by providing a name and an email address.
• Once a profile has been created, users can create and share content. For instance, an Instagram user with a new account can take a picture and share it on their profile with a caption.
• Social media often uses “feeds” that allow users to scroll through content.

Noila Mirzailova

Some examples of Social Media

Noila Mirzailova

Types of Social Media

• 1.Social News

The users are allowed to post news links to the outside articles on the social news websites. A most prominent example of this type of social media channel is Reddit.

• 2.Social Networks

The users are allowed to connect and share with the people having similar interests and backgrounds on a social networking website. The most example of a social networking site is Facebook.

Noila Mirzailova

Types of Social Media cont…

• 3.Media Sharing

The users can share different types of media such as video and photos on the media share websites. The most popular media sharing website in the world is YouTube.

• 4.Bookmarking Sites

The users are allowed to save and organize links to several online websites and resources on these websites. The most popular bookmarking site in the world is StumbleUpon.

Noila Mirzailova

7 functions of Social Media

• Identity
• Conversations
• Sharing
• Presence
• Relationships
• Reputation
• Groups

Noila Mirzailova

Is Social Media good or bad for students?

• School students are very young and their minds are not much developed hence they cannot differentiate between good or bad.
• They can easily get influenced and distracted. It might also lead to biased, prejudiced views about people or issues they hardly have any knowledge of.

Noila Mirzailova

Advantages

• Compelling and relevant content will grab the attention of potential customers and increase brand visibility
• You can respond almost instantly to industry developments and become heard in your field
• It can be much cheaper than traditional advertising and promotional activities
• Social content can indirectly boost links to website content by appearing in universal search results, improving search traffic and online sales

Noila Mirzailova

Disadvantages

• You will need to commit resources to managing your social media presence, responding to feedback and producing new content
• It can be difficult to quantify the return on investment and the value of one channel over another
• Ineffective use – for example, using the network to push for sales without engaging with customersm, or failing to respond to negative feedback – may damage your reputation

Noila Mirzailova

THANK YOU FOR YOUR ATTENTION!

Noila Mirzailova