171 Networking: The New Conversation
clear ‘script’ that we can draw on to present ourselves clearly and
easily to others.
Build your brand
Our brand is what others know us to be. It is not our personality,
or our mission in life. It’s closer to reputation, but more
immediate. Our brand is the message
we want to give others
about ourselves.
Think of your brand as sitting ‘on the surface’. Other qualities
sit below the surface: your beliefs, values, attitudes. You don’t
need to display them, you
may not want to display them, and it
may be inappropriate to display them. But your brand suggests
them.
Our values find expression in our accomplishments.
Accomplishments are simple talking points,
opening up new
possibilities for conversation; they are evidence of experience
Finding your core values
1. What matters to you?
2. If you didn’t have to work, what would you do?
3. What puts you ‘in the zone’?
4. What big problems would you like to do something
about?
5. What do you admire in others?
6. What would you like people to say about you at your
75th birthday party?
7. Who are your heroes?
8. What’s the one thing about yourself you would most
like to change?
9. What makes you proud about yourself?
10. What makes you different to everybody else?
( c) 2011 Kogan Page L imited, All Rights Reserved.
