165 Putting it in Writing
Making it look good
Keep the visual elements of your document simple. Use a
designer if you can.
Make your print readable. Sans serif fonts (such as Arial,
Verdana, Tahoma or Univers) are
generally easier to read on
screen. Use at least 12pt font and higher if possible.
Avoid too much highlighting (and never use underlining
except for links). Don’t use too many colours (and never use blue,
red or purple except for links). And create columns no more than
half a screen width. They are easier to
scan than text that spreads
the full width of the screen.
Transforming conventional documents
into web pages
Sometimes, you will want to put traditionally produced
documents onto a website as archive documents. Take the
opportunity to make them ‘web-friendly’. A few simple design
features can make all the difference.
Create a summary at the head of the document –
no longer
than half a screen long. List the section headings at the head of
the document. Create links within the document. Obvious
candidates for links are the headings in your list at the top of the
document. Another useful link is a permanent
link to the top of
the document. Make the title and main headings visible within
the opening screen – not just on the opening printed page.
( c) 2011 Kogan Page L imited, All Rights Reserved.
Networking is a new name for an old idea. The word may cause
us to cringe; but,
increasingly, many of us recognise that
networking is an essential part of business. A survey by Common
Purpose in 2008 found that 68 per cent of business leaders
expected their networking activity to
increase over the next five
years. The number rose to 75 per cent among the younger
business leaders, between 25 and 44 years old.
Perhaps the word has a bad reputation because people
misunderstand what networking is – or should be. Networking is
not
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