Improve Your Communication Skills, 2nd Edition



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Improve Your Communication Skills Present with Confidence; Write with Style; Learn Skills of Persuasion ( PDFDrive )

• status; 
• power; 
• role; 
• liking. 
All of these factors help to define the territory of the 
conversation. 
Key factors: context 
• 
Objectives.
Do you both know why you are holding the 
conversation? 
• 
Time.
Is this the right time to be holding this 
conversation? What is the history behind the 
conversation? Is it part of a larger process? 
• 
Place.
Are you conversing in a place that is comfortable, 
quiet and free from distractions? 
• 
Assumptions.
Do you both understand the assumptions 
that you are starting from? Do you need to explore them 
before going further? 
( c) 2011 Kogan Page L imited, All Rights Reserved.


26 Improve your Communication Skills
Status 
We can define status as the rank we grant to another person in 
relation to us. We normally measure it along a simple (some 
might say simplistic) scale. We see ourselves simply as higher or 
lower in status in relation to the other person. 
We confer status on others. It’s evident in the degree of 
respect, familiarity or reserve we grant them. We derive our own 
sense of status from the status we give the other person. We do 
all this through conversation.
Conversations may fail because the status relationship limits 
what we say. If we feel low in status relative to the other person
we may agree to everything they say and suppress strongly held 
ideas of our own. If we feel high in status relative to them, we 
may tend to discount what they say, put them down, interrupt or 
ignore them. Indeed, these behaviours are ways of establishing or 
altering our status in a relationship. 
Our status is always at risk. It is created entirely through the 
other person’s perceptions. It can be destroyed or diminished in a 
moment. Downgrading a person’s status can be a powerful way of 
exerting your authority over them. 
Power 
Power is the control we can exert over others. If we can influence 
or control people’s behaviour in any way, we have power over 
them. john French and Bertram Raven (in D Cartwright (ed) 
Studies in Social Power
, 1959), identified five kinds of power 
base: 

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