Zamonaviy lingvistika

Cultural planning

Increasingly, municipalities are recognizing the contribution of culture to sense of place, quality of life, and community and economic prosperity through a process called “cultural planning.” Cultural planning is led by local governments and involves broad community engagement to identify and leverage a community's cultural resources, strengthen the management of those resources, and integrate them in all facets of local planning and decision-making.⁶ The process is part of a global trend toward more place-based approaches to planning and development that take into account four interdependent pillars of community sustainability: economic prosperity, social equity, environmental responsibility, and cultural vitality. Cultural planning helps create the environment for culture to flourish.
To date, 69 municipalities, representing nearly three-quarters of Ontario’s population, have developed cultural plans and engaged in cultural mapping exercises to identify their unique and valued cultural resources. Maps can include cultural resources both tangible (e.g., cultural workers, spaces and facilities, cultural heritage and natural heritage resources) and intangible (e.g., stories and activities) that reflect the distinct cultural identity of the community. 
Cultural plans have contributed to downtown, waterfront, and neighbourhood revitalization. They complement economic development and community growth plans, as well as tourism and population retention strategies, and expand opportunities for youth. For example, St. Catharines’s 2015 cultural plan strongly positions culture as a key economic driver, crucial to combatting the loss of manufacturing jobs. It also positions culture as a source of new business, youth retention, and a means of revitalizing downtown St. Catharines. The City of Ottawa’s 2013 cultural plan has already resulted in outcomes such as development of an archaeology-related public awareness initiative, a pilot program providing training for youth, support for First Nation, Métis, and Inuit cultural initiatives, investment in local culture (e.g., Arts Court and Ottawa Art Gallery), and music industry development. ⁷