Zamonaviy lingvistika

Economic benefits of culture

The culture sector helps support the economy through direct and indirect job creation. It also helps spur innovation in other sectors in the form of productivity advancements, regional development, community branding, and increased local tourism.⁴

Contribution to job creation

Economic opportunities created by culture have taken on greater importance as economies transition from the industrial model, and work based on physical labour, to a new model in which knowledge and creativity drive productivity and growth. Knowledge-based economies favour ideas to stimulate innovation, and they develop specialized services and highly customized products to create value. Information, technology, and learning are central to their performance.
The culture sector is the foundation for Ontario’s growing creative economy sector. In 2010, culture contributed nearly $22 billion to Ontario’s GDP, representing 3.7% of the province’s economy. There were about 280,000 culture

Contribution to tourism

Culture makes a significant contribution to the tourism industry in Ontario, further supporting job creation and encouraging infrastructure development. In 2010, cultural tourism generated $3.7 billion in GDP and resulted in 67,700 jobs for Ontarians. 
The many festivals and events hosted each year in every corner of Ontario, coupled with the province’s museums, art galleries, and historic sites, are magnets for cultural tourists. Almost 90% of the 21 million North Americans who visited Ontario among other destinations over a two-year period sought out a cultural activity on their visit. Of visitors from outside the province who stayed at least one night (1.3 million visitors), 25% attended festivals and sporting events.
There are significant opportunities to grow cultural tourism through marketing cultural heritage assets. Historic sites in Ontario had over 3.7 million visits in 2011, placing built heritage in the top five most popular tourist attractions in the province.⁵
Music tourism offers Canadian artists a means of showcasing their talents and promoting their work. Local music scenes can help brand communities to attract tourists from Ontario and around the world. Three-quarters of those who attended the Jazz on the Mountain at Blue in 2013, hosted by the town of Blue Mountain Village, travelled from over 100 kilometres away. In Ottawa, almost 12,000 travelled over 40 kilometres to attend the Ottawa Folk Festival in 2014. In that year, the Folk Festival drew an audience of over 54,000, up from only 2,500 in 2010.