Visual brand storytelling incorporates compelling videos, photos, animations and graphics to attract customer attention. By using images to illustrate a brand's story, marketers can provide customers with a more engaging visual experience and create memorable ad campaigns.
3. Audience-centered brand storytelling
Audience-centered brand storytelling allows the consumers to be in control, instead of the brand itself.
4. Mission-focused brand storytelling
Marketers who implement mission-focused brand storytelling use their advertising campaigns to share the purpose of a brand. They may highlight why a company was founded, why it exists today or what motivates leaders within the brand to serve their customers.
5. News outlet as brand storytelling
In the news outlet as brand storytelling approach, marketers focus on establishing a company as an expert and leader in its industry. They create content that informs customers about the latest industry news and provides educational value. Marketers may use blog posts, podcasts, videos, printed articles or social media posts to establish a brand's credibility using this method.
6. Visionary brand storytelling
Visionary brand storytelling focuses on the future of a company. This type of storytelling focuses on a company's overarching mission statement and their objectives. Marketers may share information about their product development goals or different initiatives the company believes in. They may also illustrate how a brand plans to improve the lives of its customers or the communities they work in.
Legacy brand storytelling focuses on a company's history. Marketers may share how the company started, who their founder is and their reason for existing. They may also take customers on a journey by showing them how their brand has evolved over time. This type of brand storytelling can be very effective for companies that have a rich history.
