This type of brand storytelling features a company's founders, leaders and employees. Marketers may interview these individuals to create video content, capture lifestyle photos of them at work and incorporate employee quotes in their advertising materials.
9. Character-driven brand storytelling
Character-driven brand story telling features real people, fictional characters or mascots that represent the company. Marketers who use the character-driven brand storytelling approach usually focus on using one individual in all of their advertising campaigns to create consistency and familiarity.
10. Community-focused brand storytelling
Marketers who use the community-focused brand storytelling approach highlight how a company is making a positive impact. They might show how a brand is investing in their community by sharing information about charities they support, fundraisers they've established, organizations their employees volunteer with or actions they've taken to create a better world.
11. Product or service-based brand storytelling
This brand storytelling approach focuses on how and why a company developed their products and services. Marketers may use product or service-based brand storytelling to highlight key feature and benefits. This can help customers understand the value behind a company's products and services and determine whether they are better than a competitor's.
Marketers may choose to incorporate seasonal brand storytelling to develop highly relevant advertisements throughout the year. Companies may craft seasonal brand stories around upcoming holidays, awareness months or social events. They can also use the weather or seasons to promote their different products and services. While seasonal brand stories need to be updated frequently to remain relevant, they can be effective because it is easy for customers to relate to them. Companies can also use seasonal stories to highlight their values, showcase their community involvement and create a positive brand message.
