1. The Holistic Marketing Concept identify each dimention of Holistic marketing concept and give example

5 Brands act as a behavioral compass
Last, brands take on the role as a compass of behavior for the entire organization. All the way from the leadership team on the top to the front line employees at the lower levels.
A well-defined and communicated brand strategy will guide daily life within the organization in the same sense that a moral compass guides people’s behavior in their lives. It will determine what strategic actions can be taken and, more importantly, what can not be done. It will tell where to be consistent, where to adapt and refresh and which tactics to take on. It will protect against short terminism and support long-term profitable brand building.
21. Share your opinions, on how a product or service becomes a brand in the market place.
Many business owners make an effort to create a brand for their businesses. A brand is the collective impact or lasting impression from all that is seen, heard, or experienced by customers who come into contact with a company and its products and services.
In creating a brand, or "branding," a business is managing the effect that the product or service is having on the customer. We'll look at the hands-on process of creating a brand in this article, and what it means to a business and its investors.
To get an idea of what your brand might look like, write down three things that define your business.
For example, a dry cleaning company that specializes in suits and higher-end clothing might choose: 1) Properly cleaned attire; 2) Same day service, and 3) Safe cleaning technique, whether the fabric is silk, satin, cashmere, or cotton. This might boil down to "Clean, Quick, and Safe."

Be Consistent

You want your brand to have the same message and effect on all your customers.
Bar none, the best example of this is McDonald's. You can go to Bangkok and pick out a McDonald's just by looking for the golden arches. When you go inside, you will be able to order a burger and fries without speaking a word of Thai. Moreover, you will know how that burger is going to taste before you take the first bite.This is because McDonald's has a standard menu all over the world. There is a smaller regional menu that is up to the owners of the franchise, but every restaurant has to offer the same basics (cheeseburger, Big Mac, etc.).

Differentiate the Product

Brands that are successful create a gap between themselves and their competitors in the minds of the consumers.Generally speaking, companies in the same industry offer products that are 99.9% identical to non-specialists; the difference is in the brand. For example, how many people would notice if you tore the label off a pair of Levi's and sewed on a Calvin Klein label?
In differentiating your brand, you will have to work against other brands in your field. You need to find that small difference between your service or product and that of your competitors.After you have discovered it, hype it up every way you can in your marketing campaigns. If consumers are given two identical choices as far as price and quality, they will go to the one that is closest at that time. By differentiating your brand, you will encourage them to seek you out instead of your competition.

Be Creative

Innovative ideas and unique messages always enhance the status of a brand.
From 2000-2010, Apple computers underwent a significant upsurge in sales. There are many reasons for this, but an important one is that they had changed their brand to embody creativity. Apple ran ads that associated their computers with people on the cutting edge.
When people first saw the 1985 Super Bowl commercial of blindfolded businessmen marching off cliffs, or the ads with images of the Dalai Lama and Einstein, it was clear that Apple was for innovators and Microsoft Windows was for lemmings.This message has been pounded into consumers' minds over the following decades with multiple campaigns enforcing the same theme.
22. Share information on each type of Consumer Goods and give examples in which cases as a customer we apply to them.